Retrophilia Market Variables, Applications and Market Analysis to 2017

Posted by Miller Pit on September 14th, 2017


"TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.

Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember or discover a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were at least in the haze of hindsight less severe.

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  • Globally, six in 10 consumers find food products that remind them of their childhood appealing.
  • More than half of consumers believe grocery products from the past are better than new ones
  • Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.

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Reasons To Buy

  • Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.
  • Understand what motivates consumers to try retro products.
  • Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of Retrophilia for your sector.

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Hexa Reports is a market research and consulting organization, offering industry reports, custom research and consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in the form of industry reports which help our clients obtain clarity about their business environment and enable them to undertake strategic growth initiatives.

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Miller Pit

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Miller Pit
Joined: August 11th, 2017
Articles Posted: 200

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