Steps for marketing your business through Search Engine Optimization Programs

Posted by Mitchell Mendez on September 18th, 2017

Whether you have just started a Local Search Engine Optimization, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are the best marketing strategies, digital and off-line, to market your business while ultimately saving you money!

#1 best marketing strategy: Set a Goal and a Budget

The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big corporations going through restructuring is, “What do you want?” This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?

The best marketing strategy tips to try now:

Try Mint. It has a great interface for managing small budgets and keeping track of your money efficiently.

Start prioritizing your goals. What are your most immediate need and your most important long-term objective?

#2 best marketing strategy: Pay to Play

As I learned with my first lemonade stand, you have to spend money to earn money. Online marketing or Search Engine Optimization Programs is the same way—if you want to make a positive impact, you are going to have to spend some of your budget on paid search ads, display ads, social ads, etc. It can be intimidating. Especially when your head is spinning with questions; how to get started, how much it costs, how to know if Facebook Ads or AdWords even work. Whether you tackle this yourself or hire someone else to help, it can be so worth it!

Why do I need to pay for Facebook Ads, you ask? Due to some Facebook trickery, unpaid views on Facebook posts may be as low as 1% of your audience.