Search Engine Optimization Experiments Every SEO Professional Should Try!
Posted by ntier17 on September 19th, 2017
Search Engine Optimization in India is commonly defined as a method of strategies and techniques that are used to increase a website’s organic reach and visibility on the internet.
It is an experiment - Experimentation is at the forefront of Search Engine Optimization. Without SEO experiments, everyone would all still be changing title tags and keyword stuffing content. The industry has evolved because Google has evolved.
We, as Search Engine Optimization professionals, should continuously test the different hypothesis to figure out what is most important to Google and of course our clients. That’s our job!
Every website is unique and faces unique challenges.
The following three SEO experiments gain to your specific site – test these out to find out for sure!
Experiment 1: Content Pruning
Search Engine Optimization professionals in India work with many clients that have thousands to millions of pages indexed in websites. While there might be instances where more content is needed, our first objective is to analyze the content that isn’t needed. That’s right; we want to try to find pages that should be removed.
How will it help?
Well, in short, Google scores each page on a website, all of which contributes to your overall domain authority.
How to do it:
Prepare a List of Your URLs; once you have it, it’s a suggestion to download URL Profiler. This will dramatically reduce the time it takes to analyze the data. Import all the URLs in URL Profiler, and connect Google Analytics and run the profiler.
Analyze Your Data
Once completed, download the results in a spreadsheet and sort. You will be able to see the list of pages with corresponding traffic and link metrics.
Experiment 2: User Experience Optimization
It has always been an important consideration but more than ever, it should be integrated into your Search Engine Optimization strategy.
How to do it?
Survey Your Audience, this allows you to ask the visitors coming to your website whether you helped them to reach their goal and were they satisfied? This can be done by inserting feedback polls or surveys on your website as mostly they convert or abandon the site altogether.
What was your first impression when you came to the website?
What was the one thing that almost stopped you from buying?
Is there anything on this page that was missing that could have helped with your decision?
Why did you choose us over the competition?
Why did you leave the website?
Watch How People Navigate Your Website
Once you have the Chrome extension enabled, you can edit or add any elements you want to test and compare it to the original version to see how your tests are performing.
Without the surveys data and visitors recordings, it is difficult to identify accurate potential gaps on your website to test against.
Experiment 3: Boosting Internal Linking
Search Engine Optimization service India is always focused on acquiring new links for their websites, but many often forget how impactful internal linking can be.
How to do it?
Look at the results from your search and see if you have linked to your target page on any of these results. If not, add a link to your target page.
Once you add the link to those pages, got to Search Console and recrawl those specific pages. Wait 2-4 weeks while tracking that pages progress.
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