The Need for Digital Marketing in Today?s World

Posted by Velox on September 20th, 2017

Digital marketing Boise is a popular and effective form of marketing in today’s world. More traditional marketing methods—those which involve promoting a business through pamphlets, newspapers, telephonic efforts and other related mediums—has become far less favorable and useful. In the past, these methods allowed for exposure to a wide audience. However there existed few (if any) ways to target a specific audience that could lead to potential leads and sales. Branding with such traditional marketing tools brought slow and inconsistent results, one of the primary reasons businesses now rely on digital marketing of their products and services.

Targeting an audience is a vital component in the success of a marketing campaign. Targeting ensures that a budget is spent to promote your brand, products or services specifically to the audience that can lead to sales and/or other growth. Sales and brand reach are among the best parameters for judging the success of a digital marketing campaign, though using these same parameters to analyze the results of a traditional marketing campaign is essentially impossible.

Traditional tools lack the analytical aspect of marketing, which hampers the overall reach of a campaign. In order to enhance a company’s brand in the past, door-to-door marketing and radio and TV jingles were used to advertise a brand, product or service but without impressive results. This paved the way for the development of digital marketing, which rapidly eclipsed results previously possible with traditional marketing tools.

Digital marketing tools such as Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per-Click advertising and other related tools ensure that an entity can target a defined market and only spend money on efforts that will reap the greatest benefits. As detailed above, audience targeting is only possible through digital marketing efforts. It assures that a company can identify its sales-generating audience and spend marketing budget in that specified area, which derives residual business growth. Traditional marketing tools lacked such targeting and this resulted in failed marketing campaigns.

With the growth of the internet and the global reach of social media, online marketing has become simpler and cheaper. By marketing a brand, product or service on the web, companies have instant access to global markets and unlimited opportunities for expanding brand awareness and reach and dramatically increasing sales potential. Targeting potential markets also ensures that brand loyalty is created and measured and helps to identify strong leads in order thrive in competitive markets.

Digital marketing not only allows the targeting of a specified audience, but it also provides analytical data to assist with decisions regarding future marketing and sales. Return on investment (ROI) is the most important criteria of any marketing campaign. The analytical data involves the numbers of conversions from ad-clicks on the web, the number of people who have seen a website and the number of people who can see an advertisement. This data allows companies to make dynamic changes to the marketing budget spends, resulting in faster ROI…all with the click of a mouse. For these reasons and more, it is imperative to utilize digital marketing in order to survive in an increasingly competitive and dynamic global marketplace.

Velox Media is the top Boise digital marketing agency, widely recognized for offering a full range of digital marketing services to its clients. Velox Media is comprised of industry veterans and trained professionals who create proven, personalized marketing strategies for companies of all sizes. The company is committed to working tirelessly for its clients while they scale to the top of their respective industries. Unlike most digital companies, Velox Media focuses on first identifying a client’s unique needs and goals before developing a comprehensive and tailor-made marketing strategy.

About Velox Media:

Velox Media is a digital marketing company offering Idaho SEO, SMO and other related services.

For more information about Velox Media, visit

Like it? Share it!


About the Author

Joined: August 25th, 2017
Articles Posted: 2

More by this author