Neiman Marcus outlet

Posted by nabeelshaukat on September 13th, 2010

The Neiman Marcus outlet is a unique retail department store, which is working under the Neiman Marcus Group in the United States. Its main competitors are Saks Fifth Avenue, Barneys New York, Nordstrom, and Bloomingdale?s. Bergdorf Goodman is another retail department store, which is also owned by the Neiman Marcus Group. Neiman Marcus is known for providing quality products to its valuable customer.

 

If you visit the Neiman Marcus Outlet, you should have enough money with you to get the opportunity to purchase something, as prices in these outlets are tremendously high, and due to these high prices, it is sometimes called as Needless Markup.

 

Products and services:

 

You can access to a wide range of products from these outlets. Main products that are available in these stores are high end, and luxury items like jewelry, furnishings, cosmetics, rare books, luxury apparel, accessories, shows and hand bags, skin care items, and many more things. You can also order your products online. The depressing thing is that all of these products are enormously expensive, and a middle class person is hardly able to purchase anything from these luxury shops. The target market of this group is the customers who are in the top 2% of the income bracket in the United States. Its website says that, its average customer is well traveled and sophisticated, has premier living standard, and has an advanced degree.  

 

Moreover, Neiman Marcus operates a store called The Showroom of Neiman Marcus, where it sells home collections, and furniture, which were earlier available through Marcus catalogues, and NM mail only. It also distributes Christmas catalogs every year, which gets free publicity from the National media.

It sometimes offers automobiles in its holiday catalogs, which are generally synchronized with the manufacturers as a promotion stunt. Some of these vehicles are Ford Thunderbird, BMW Z3 James Bond, Lexus SC 430, Ducati 748L, Audi TT, and some other vehicles.

 

 

nabeelshaukat

About the Author

nabeelshaukat
Joined: August 12th, 2010
Articles Posted: 193

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