Benefits of advertising promotional products

Posted by Sidney Walker on September 27th, 2017

As Counselor first reported last week, Walmart, the world’s largest company by revenue, is now a player in advertising promotional products. That dawning reality is drawing a range of reactions in the ad specialty space and raising speculation that Amazon’s anticipated heavy push into the industry could be coming sooner than later.

Late last week, news quietly broke that Walmart was throwing its hat into advertising promotional products ring with Walmart PromoShop, an online destination where seemingly anyone from a buyer for a Fortune 500 company to a family keen for shirts for their reunion can purchase branded merchandise.

The site features imprintable T-shirts, sportswear, drinkware, bags, pens and writing instruments, health and wellness products, and more. Other categories include desk accessories, home/auto items, and technology products like earbuds, power banks, silicone phone wallets and USB chargers. An online design tool allows shoppers to personalize/customize products with imagery and text.

Industry sources told Counselor that Harland Clarke (asi/219943), a Texas-based distributor, is playing an integral role in powering Walmart PromoShop. Counselor’s multiple requests for comment from Harland Clarke executives and Walmart went unanswered as of publication time.

Sources also stated that BIC Graphic (asi/40480) and SanMar (asi/84863) were Top 40 suppliers with advertising promotional products offerings on Walmart Promoshop. Reached for comment, SanMar would only say that it does not have a direct relationship with Walmart. Items from the Issaquah, WA-based supplier were available on the site, including this T-shirt and this tank top. Brands for sale in apparel included Gildan (asi/56842) and Hanes (asi/59528).

Like it? Share it!


Sidney Walker

About the Author

Sidney Walker
Joined: September 27th, 2017
Articles Posted: 2

More by this author