Strategies to Maintain Equilibrium between Technical and Nontechnical SEO

Posted by Albert Lee on September 29th, 2017

Technical and Non Technical SEO are two poles apart, and in order to have a balance between the two, you got to follow certain strategies and tactics to make them function together. Technical SEO usually involves a lot of metadata, optimization, programming, and coding whereas a nontechnical SEO is designed to influence the relevance of data of the contents on your web page. So here are few factors that you can consider in order to maintain equipoise between the technical and nontechnical SEO.

Balancing the SEO optimization

SEO optimization is of two types’ off-page optimization and on-page optimization, and you should maintain the perfect balance between the two. The benefits of both types of SEO’s are different and varied. They have different impacts on your web page so it should be stabilized in order to be in a win-win situation. Coding errors, structure, titles, meta tags, internal links, sitemaps, mobile friendly and speed are some major factors that you should consider for an on-page SEO. Whereas guest blogs, social sharing, and contents inbound links are some factors that should be considered for an off page SEO.

Balancing the SEO’s on the grounds of budget and time

Budgeting is not that easy as one may think of. You should maintain a perfect balance of budget and time for your technical and nontechnical content. Technical SEO’s does not need a marketing budget whereas a non-technical SEO may need the marketing budget. So management of the budget should be done appropriately.

Well defined Responsibilities

The tasks should be well distributed among the technical and nontechnical SEO. There can be areas of overlaps of the tasks which may create a confusing situation thus you should clearly define the areas of functioning of the technical and nontechnical SEO. Usages of sub-domains, designing of site architecture are the tasks of a technical SEO whereas engaging, authoring and optimizing is the task of a non-technical SEO team.

Understanding the importance and role of Technical SEO and Non-technical SEO

Usually, the works of a technical SEO team is separated from the development work. A technical SEO works on the grounds of optimization, implementation, retrieving and ranking. This is one of the main reasons that the technical SEO’s are not a part of the planning process.

Managing SEO for the Content flow

Publishers usually use a guide that clearly describes the rules and expectations of content. These tools are necessary for the promotional part and for building consistency of the content. The content creators should know where the headings should be used, the title tags that need to be mentioned, the targeted readers, optimization of images and other essentials that are needed for the enhancement of the content. If you have a good balance between all such essential things in your content, then this helps the content marketers to promote your page.

Conclusion

Technical and non-technical SEO differs greatly, but you should have the skills to manage them in an efficient manner in order to earn huge benefits and profits for your web page. The team working on the different tasks should have well-defined roles and tasks in a view to avoid any situation of confusion.

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Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on the best SEO solutions.