Global Craft Beer Market Outlook 2021 | Revenue Models

Posted by rohan on October 3rd, 2017

The Global Craft Beer Market was worth USD 85 billion in 2016 and estimated to be growing at a CAGR of 21.3%, to reach USD 271 billion by 2021. Craft brewery produces small amounts of beer unlike the typical large scale production breweries and is independently owned. It started in United Kingdom in the 1970’s producing craft beers alongside regular beers and it quickly spread to Europe and other parts of the world later. 

Craft beers produced by craft breweries are typically known for the most part described by their accentuation on quality, flavour and brewing techniques. Sellers in this market compete primarily on elements like price, product differentiation, distribution, promotion and quality. 

Global Craft Beer Market is driven by factors like rising demand for low alcohol by volume drinks and flavoured beers, growing awareness of consumers about various flavours and styles of products, rising disposable income, rising consumption of alcohol and rich beer culture in a few European countries. However other factors like high price of craft beers as compared to ordinary beers, their production requiring a lot of clean water and health concerns since they are produced by pressurised tanks with caustic chemicals are some restraints for this market. These factors may act as growth hurdles for the Craft Beer Market in certain regions.

The Global market for Craft Beer is broadly categorized by style of production into amber ale, amber lager, IPA (Indian pale ale) and others. By segments this industry is segmented into brewpubs, microbreweries, regional craft breweries and contract brewing companies. These breweries differ in the percentage of beer sold off-site. By distribution the market is divided into on-trade and off-trade. Off-trade sales of these beers are on the rise in developing countries since the per capita income is less and price of beers is high compared to on-trade sales. IPA segment accounted for the largest share in Europe in the year 2016 owing to various exotic flavours available in this segment.

In the Global Craft Beer Market, Europe has the largest share with a share of around 30% owing to high preference to flavoured beers over conventional beers. Germany and United Kingdom account for 25% of the revenues generated. Middle East and Africa has the highest growth in this market valued at 29.1% as a result of its increasing penetration in South Africa and United Arab Emirates. In North America this market is expecting growth as consumer’s preference for flavoured beers is increasing. United States has the largest market share while Mexico has the fastest growing rate in this region. The industry has high growth rates in Latin America which is comparable to Middle East and Africa region.

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Some of the major competitors dominating the Global Craft Beer market are The Boston Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing Company.

Market Segmentation                                              

1) Production                  

  • Amber Ale               
  • Amber Lager          
  • Indian Pale Ale      
  • Others      
  • Y-o-Y Growth Analysis, By Production        
  • Market Attractiveness Analysis, By Production      
  • Market Share Analysis, By Production        

2) Segments                    

  • Brewpubs
  • Microbreweries    
  • Regional Craft Breweries  
  • Contract Brewing Companies          
  • Y-o-Y Growth Analysis, By Segments           
  • Market Attractiveness Analysis, By Segments         
  • Market Share Analysis, By Segments           

3) Distribution                

  • On-Trade 
  • Off-Trade
  • Y-o-Y Growth Analysis, By Distribution        
  • Market Attractiveness Analysis, By Distribution     
  • Market Share Analysis, By Distribution  

Reasons to buy Global Craft Beer Market Research Report:

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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rohan
Joined: September 20th, 2017
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