5 Tips to Avoid SEO Mistakes

Posted by Albert Lee on October 5th, 2017

SEO is an excellent tool to gain customers and beat your competitors and rivals in an online business. If SEO is not used in the right manner, it leads to the fall of a business sometimes lowering from the earlier position and allowing the rivals to go ahead of you by decreasing the search engine rankings. Thus, it is better to avoid the SEO mistakes for a successful search engine optimization. The 5 tips to avoid SEO mistakes are as follows. 

Optimize the Keywords

Failing to optimize the keywords is a big SEO mistake. It is important to target the right keywords in your website and content. Local businesses should aim at local keywords instead of choosing the global keywords. The use of global keywords causes the inability of the web surfers to use your services due to a physical distance.

Generic keywords should not be used for specific services. Do not optimize broad keywords just to protect your ranking. It causes a quick consumption of resources. The right technique is to target the specific keywords and phrases according to your demographics. Generic keywords will attract people who don’t buy your products. Use keywords with a long tail. Do not force the keywords. Add them to the content with a natural flow.

Optimize the Images 

Optimize the images besides the written content. It will help in a sustained interest of target audience and internet users. The visuals and images should improve your website and people like to see such images with the content. Websites that have images with significance are more likely to be clicked by users. Such content attracts more likes and shares. 

Google ranks the images based on captions and words written with the images instead of seeing the algorithms. The image should have a connection with content used with it. Successful image optimization is rewarded by Google. The image should have a proper file name, caption, and description and a title. Optimize and compress the images in such a way that it leads to a fast leading of a web page instead of a slow loading speed.

Don’t Use Ineffective SEO Services That Cost Less   

Do not do the SEO for your website by an underperforming amateur for reducing the cost as it can damage your ranking. Instead of that, take the services of an expert SEO team even if it is slightly expensive. Do not do the SEO based on a lower cost.

Don’t Give Importance to Number of Social Media Followers 

Thinking that the number of people who follow you on Facebook and other social media platforms will be helpful for a successful SEO is wrong. In fact, the type of effect you have on social media followers and your engagement with them are what is important and not the number of followers Active followers in social media who share the content affect a search engine result indirectly by making people aware of your brand or company. More people read your content due to this. It attracts the attention of internet users.

Avoid Google Penalty

It is important that your website should not be penalized by Google. Make and design the content as per Google guidelines. Avoid using spam links. It is better not to use the plagiarized content. A penalty is difficult to recover and you may need to buy a new website if you do so. Thus, avoid Google penalty at all costs.

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Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on local SEO experts.