A tremendous effect of Brand development in our future

Posted by John Smith on October 5th, 2017

2017 will be a year of radical changes for Custom Promotional Products in Olton. But look five years down the road to 2022, and “brand development strategy” the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brand development strategy built by artificial intelligence, and even brand development strategy literally living inside our bodies. Jez Frampton, global CEO of the brand development strategy agency Interbrand development strategy, describes it as the “Age of You.” The idea? To eliminate friction between brand development strategy and consumers.

Of course, this could be construed as a tremendous invasion of privacy–a dystopian vision in which the separation between who we are and what we buy dissolves into the ether. Will consumers blindly hand over their data, or will they mount a counter-offensive, forcing companies to rethink their approach? It’s impossible to know, just as it’s impossible to accurately predict what will happen tomorrow, let alone five years from now. With that in mind, don’t take these forecasts too seriously. But just in case: You might want to stock up on tinfoil hats.

2017 will be a year of radical changes for brand development strategy. But look five years down the road to 2022, and “personalised promotional products in Plainview” the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brand development strategy built by artificial intelligence, and even brand development strategy literally living inside our bodies. Jez Frampton, global CEO of the brand development strategy agency Interbrand development strategy, describes it as the “Age of You.” The idea? To eliminate friction between brand development strategy and consumers.

Of course, this could be construed as a tremendous invasion of privacy–a dystopian vision in which the separation between who we are and what we buy dissolves into the ether. Will consumers blindly hand over their data, or will they mount a counter-offensive, forcing companies to rethink their approach? It’s impossible to know, just as it’s impossible to accurately predict what will happen tomorrow, let alone five years from now. With that in mind, don’t take these forecasts too seriously. But just in case: You might want to stock up on tinfoil hats.

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John Smith

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John Smith
Joined: October 5th, 2017
Articles Posted: 4

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