Super Easy Ways To Learn Everything About Video Brochure Design Production

Posted by Andrew Smith on October 6th, 2017

AVideo Brochure Design Production may be one of the oldest marketing tools, but they’re a tried and tested technique used by all sorts of businesses to reach potential customers.

A poorly designed brochure might be tossed in the trash, but a creative and beautiful one will be treasured and pored over and can directly lead to sales for the business.

In this article, I’ll present you with the ultimate checklist forvideo brochure Productionthat are guaranteed to grab and hold someone’s attention. Read on to swot up on your bi-folds, tri-folds and everything in-between.

Looking for a high-quality ready-made brochure design? You can find a broad range of stylish brochure templates over on Envato Market.

1. What Kind of Brochure Do You Need?

Before you start designing, hit pause and think about the kind of brochure that will suit your brief best. Some questions to consider:

What industry is the company operating in?

Are there particular types of marketing campaign that work best in this industry, such as door-to-door sales, attending conventions, or showroom presentations?

The format of your video brochure design should suit the marketing campaign perfectly. So, for example, a small, compact brochure design might work best for posting through front doors, but a more impressive booklet with a presentation folder might be more appropriate for conventions or showrooms.

Make yourself familiar with the huge range of brochure formats that you could choose from (yep, there are a lot!). These are just a few of the more common formats:

Bi-Fold

A bi-fold brochure is folded just once, down the spine. They are easy to make, and have a formal feel to them as they mimic the video brochure design of books or booklets.