What To Look For In a Marketing Company

Posted by tiedinmedia on October 16th, 2017

Marketing is a huge part of your business; it can push your company to the next level, keep it stagnant or even ruin it. At TiedIn Media we understand that choosing your marketing company is no small task and should not be taken lightly. Let us talk to you a little bit about why you should choose TiedIn Media as your marketing company, we probably check off a few of your requirements:

1.            A great team

Our team is made of creative individuals with varying talents. At TiedIn Media we ensure that each team member is a put on tasks that best suit their abilities. This ensures that your company obtains the best results from working with us. Our team members honestly care about the clients we work with resulting in quick response time and dedication to the success of your business.

2.            Great solutions

We understand that marketing is simply creative problem solving. We offer these creative solutions to your business’ problems; if your company is not bringing clients we create stunning and effective eblasts that will encourage clients to visit your site. We have the ability to come up with create social media posts to encourage customer engagement and we have a variety of tricks up our sleeves that will elevate your business.

3.            Great prices

We understand that small businesses may not have as large as a budget when it comes to marketing, but at TiedIn Media we tailor packages to each budget.

If these components of TiedIn Media are qualities that you are looking for in a marketing agency then reach out to us for a free consultation at contact@tiedinmedia.com

Why a Logo Is So Important To a Business

A logo is the fingerprint of a business, left on every single piece of marketing your company puts out. Potential and current clients will use your logo to identify your brand and to better understand what kind of business you are.

Here are some rules of thumb when it comes to your business’ logo:

1.            It is vital to a company to have the right logo that represents the type of business well. For example if you’re a Law Group or a Bank then your logo may be typographically based with neutral colors to keep a serious look and feel. If you’re an Entertainment company then you can be a little more creative with your logo. If you create a logo that does not match the type of business you conduct then you will most likely confuse consumers about what you are offering them.

2.            Simple logos are the way to go. Just look at all the top company’s logos; Apple, Google, Microsoft, Facebook, Amazon. They all have simple and to-the-point logos that are easily recognizable across all platforms.

3.            Logos can evolve as your company does so do not be afraid to change your logo. While you may not want to change your logo completely as to not throw current clients off, slight changes to your logo can make all the difference. Take Google for instance, they changed the font of their logo to modernized their look, but kept the colors that people identify so well with. If you do decide that you need to completely change your logo, it is important that you put out a statement that your logo has changed so your customers do not get confused.

Once you have the right logo that matches your business it’s time to plaster the logo over all marketing materials. Business Cards, website, social media and anything else your business might use as marketing materials. If you need help creating a logo for your company then you can reach out to us at contact@tiedinmedia.com we can also provide your company with all the materials you’ll need to market your business.