The Benefits Offered by Pamphlet Delivery

Posted by Shira Winget on October 17th, 2017

Pamphlets and brochures are an affordable and effective means of advertising. Pamphlet delivery, in particular, is a great way to reach a targeted audience, offering a number of benefits. This article takes a look at some of these benefits, including affordability, versatility and the ability to share information.

Affordability

The affordability of pamphlet printing and pamphlet delivery makes it a fantastic means of advertising for small businesses. When compared to the costs associated with writing and recording a radio advertisement, making and airing a television commercial, or carrying out an internet advertising campaign, pamphlet delivery represents excellent value for money. For a fraction of the price of television, radio or internet advertising, it’s possible to reach a targeted audience to help increase your sales.

Versatility

If you’re looking for a marketing tool that’s versatile, pamphlets are just that. Pamphlets can be used for everything from informing customers about your latest range of products through to detailing your restaurant’s new menu items or specials. Whether you plan on using a pamphlet delivery service to deliver them to potential customers or you want to place them on a stand in the lobby of your business for people to pick up and look at, pamphlets are the perfect way to share important information about your business. Pamphlets and brochures can also be taken to presentations and trade shows, as they’re the perfect size to hand out to potential customers.
Businesses that can benefit from pamphlets and pamphlet delivery include:

• Restaurants
• Cleaners
• Lawnmower businesses
• Plumbers
• Electricians
• Home handymen
• Removalists
• Real estate agents
• Hairdressers

Share Information

One of the best things about pamphlets is that you can fit a good amount of information on them. Unlike flyers that don’t offer much space or newspapers which cost a premium, tri-folded pamphlets offer a number of separate page sections for your content. Due to having so much space, pamphlets can potentially tell a story from page to page and finish with a call to action that prompts the customer to act. A great way to engage customers is by including a special deal or discount in the pamphlet in the form of a coupon that can be cut out.

Targeted Delivery

Targeted pamphlet delivery works in a similar fashion to television commercials that are aimed at specific times in order to reach their target audience. After all, there’s no point airing television commercials aimed at children late at night just as there’s no point in delivering restaurant pamphlets to suburbs that are nowhere near your business. Targeted pamphlet delivery means that the people who receive your pamphlets are more likely to be interested in your product or service if they need it – or they’ll at least be in an area that’s close enough for it to be delivered.

The bottom line is that pamphlet delivery is an affordable way of getting your message across to potential customers. When the correct areas are targeted for pamphlet delivery, it can be an excellent form of advertising – especially for those with a smaller budget.

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Shira Winget

About the Author

Shira Winget
Joined: December 28th, 2016
Articles Posted: 18

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