Flagship Smartphone Market - Global Industry Insights, Trends, Outlook, and Oppo

Posted by mayuri d on October 27th, 2017

Flagship smartphones have gained significantpopularity over the past few years. Companies are increasinglyintroducing high-end mobile phones and largely focus on the sales &marketing of these phones to garner increased consumer traction. Someof the popular product launch in 2017 include the Samsung Galaxy S8,LG G6, HTC U11, OnePlus 5, Motorola Moto Z2 Force, Apple iPhone X,and Mi6. The rapidly growing working population is increasinglyinclined towards luxury products such as flagship smartphones and aregrowingly tech savvy, in turn fueling market growth.

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Growingemphasis on the internet penetration to boost the economic growth isexpected to drive the demand of the flagship smartphone

Proliferation of IoT and increased demand ofconnectivity in every aspect, that include home automation, security,automotive, work, factory has led significant change in the lifestyleof the middle income group. Moreover, increased emphasis on thedevelopment of high speed internet technology such as 4G and 5Gtechnologies is expected to drive the demand of advanced mobile phonehaving features such as high processing capability, versatility, anddurability. In addition, increased emphasis on the introductioncutting edge features such as improved water resistance, highresolution cameras, biometric identification, and gesture controlamong others will present strong growth prospects for flagshipsmartphones market over the forecast period.

FlagshipSmartphone Market Taxonomy

On the basis of distribution channel, theglobal flagship smartphone market is classified into:

  • Original Equipment Manufacturer (OEM)

  • Retail stores

    • Multi-brand stores

    • Single brand stores

  • e-Commerce

On the basis of operating systems, theglobal flagship smartphone market is classified into:

  • Android

  • iOS

  • Microsoft

  • RIM Blackberry

  • Others (Sailfish, Tizen & Ubuntu)

On the basis of memory storage type, theglobal smartphone market is classified into:

  • Inbuilt storage

    • 8 GB and less

    • 16 GB

    • 32 GB

    • 64 GB and above

  • Expandable storage

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Multi-channelretailing has added to the ease of availability of flagshipsmartphones to the customers across the globe

Growth of multiple retail channels includesingle brand, multi-brand stores, and e-commerce across differentregional segments have increased consumer access to the newlylaunched smart gadgets. Moreover, growth of ecommerce business tocater the international consumer base. In recent past, majorsmartphone manufacturers have focused on teaming up with e-tailers,serving as exclusive sales partners for their flagship devices.Players such as Xiaomi, Motorola, and OnePlus have reaped richdividends from such partnerships in the recent past.

AndoridOS is expected to hold the largest flagship smartphone market shareover the forecast period

Android provide world-class platform tocreate applications and games for users that can be virtuallyaccessed from anywhere across the globe. This is primarily owing toits open accessibility and all major manufacturers, with theexception of Apple opting for this operating system for theirflagship phones. Among the storage types, expandable memory handsetsare expected to gain edge over the internal memory limitation. Thisis owing to the improvement in multi-aspects of the smartphones,which include motion sensing, graphic resolutions, and increasingconsumers’ requirement for information storage. However, factorssuch as fast processing, easy data accessibility, and protection fromviruses that can be transmitted through external device, are expectedto drive the growth of the flagship smartphone market. In addition,few major companies will continue to provide inbuilt storage spacesto the consumers.

KeyPlayers in the Global Flagship Smartphone Market

Chief industry participants in the flagshipsmartphone market include Samsung Electronics Co. Ltd., Apple Inc.,Oppo, OnePlus and Mobitech Creations, Xiaomi, Huawei Technologies Co.Ltd., LG Electronics Inc., Lenovo Group Limited, ZTE Corporation, TCLCommunication Technology Holdings Limited, and Vivo CommunicationTechnology Co. Ltd. Asia Pacific is expected to remain the prominentfocus of the players, owing to the largest middle income group andthe increasing penetration of mobile phones mainly in China, India,and ASEAN countries.

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mayuri d

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mayuri d
Joined: July 22nd, 2017
Articles Posted: 194

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