10 Reasons Why A Business Needs An Explainer Video?

Posted by Varun Singh on October 28th, 2017

The present era of digital marketing has made sure that all your approach for promoting business online should be appealing enough. It should be catchy enough with all attractive things so that it can at once catch the attention of the viewer. Thus projecting your website with videos over images can be a really good idea. While a video will seem to be an interesting watch at the same time, it will also help you in projecting your business well.

Achieving The Feat Through Videos

Nowadays, a number of corporate video production companies have launched to help you out in making the right form of video so that it can directly help you in the business process. The corporate film production companies, with their immensely dedicated team, makes sure to highlight the benefits and strategies of your business and thus acts as a great tool for marketing purposes.

Now, if you are wondering what it is that makes videos a great tool, well, here are few points justifying this fact.

1. Increase The Conversion Rate: As simple as it may sound, explainer videos help you in showing the key components of your business in short. So, within few seconds or just minutes, your business is described very aptly and definitely not in a boring tone. Thus, videos definitely help in keeping the viewers engaged
2. A Clear Image Of Product: Now, this is definitely a very crucial part from the viewer’s point of view. In order to take your business to new heights, it thus becomes important to let your audience know what prospects does your business holds and explainer videos exactly helps you in getting that
3. A Fun-Filled Approach: The videos created are added to some fun and interesting elements. So, right from the very beginning the video will make it possible to get a place in the mind of the viewer
4. Web Traffic: Well, who doesn’t know about a viral video? And, so, you know it very well that how a video can make an impact. With interesting things loaded and when the video reaches the mass, the traffic for your webpage increases naturally
5. The Perfect Pitch: Up for giving some piece of information through the videos? Well, you can do it with background music, animations or in several other ways. So, when it comes to maintaining a correct product pitch, there cannot be a better weapon than an explainer video
6. Easy Uploading And Sharing: Well, you don’t have to upload multiple files at a time. Since your video contains all sorts of elements, uploading directly will suffice. Besides,  just with a click you are ready to present it to the world
7. Ranking: While Google ranking is definitely a very important factor to stay at par, with repetitive images and texts, it quite become monotonous and the same old stuff may even decrease your traffic. Replacing it with a video will not only seek the attention of customers but of Google as well
8. Brand Personality: Explainer videos directly work in developing the brand personality. The videos are created in such a way that it very well helps in projecting the business and the brand and also helps in association with brands
9. Developing Credibility: As explainer video helps in projecting your business in a well-defined way, this directly helps in building a strong bond with the customers, thereby helping in building credibility
10. Retaining Information: Going by science, it is seen that people tend to remember the things they watch rather than what they see. And, hence videos are the right thing to help them remember your work

Guess, you can now very well understand the importance of an explainer video. So, if you have a business online, you now know what should be your next step, right?