Creating a Roku Channel

Posted by C Point on October 28th, 2017

Creating a Roku Channel

Standard television is on the way out, and the devices that are putting the nails in it’s coffin are streaming boxes: small, networked computers that attach to your television.

Perhaps the most well known of the set top boxes is Apple TV, but today’s article focuses on the Roku, a highly competitive device that connects to the internet and allows you to show content on your TV, including content from popular video hosting services like YouTube, Netflix, and more.

In this article, we’ll learn about what Roku is, discuss Roku Channels, and walk you through creating your own Roku Channel — another great means of content distribution for anyone interested in broadcasting their content.

What is Roku?

Roku is a company that produces a range of devices that, as we already mentioned, connect your TV to the internet. There vary from set-top boxes to USB sticks, but all provide similar basic functionality, like the ability to search for content across a range of content producers.

The larger Roku boxes have features like DVR, screen mirroring, and support for 4K video, which the smallest models sacrifice for the sake of size and affordability.

Why Use Roku?

One of the defining features of Roku is the existence of “channels,” which are something like standard TV channels — but there are thousands and thousands of them. Other streaming boxes like Apple TV and Amazon’s Fire TV call channels “apps,” but for Roku they’re channels.

The public Roku directory has more than 2,500 channels, including a wide range of free providers like YouTube, PBS, TED talks, CBS News, and Pandora. Other channels require subscriptions, like Netflix, Hulu, Spotify, and Amazon Video (but if you already subscribe to these services, there’s no additional charge).

Roku channels are a great way for content producers, broadcasters, and anyone who wants to curate multimedia for other people to consume. With an estimated 10 million Roku users around the world, there is a large audience who can watch Roku content.

Creating a Roku Channel

Roku has an open-ecosystem and invites anyone to create a channel for their content. Anyone can create a channel, either public or private (which is only accessible with a code).

For anyone who wants to share video, audio, or images with an audience, creating a Roku channel is a great option. This is accomplished in a few different ways, but here’s the simplest method, which uses the free Instant TV Channel service. This may not suffice for professional use, but for small scale organizations and individuals, this method will do the trick.

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