Social media branding: Lessons from a YouTube star
Posted by john92 on November 6th, 2017
Consumers don’t like social media advertising but SEO Company Los Angeles is different among others. They never actively search for it. While companies spend billions of dollars to engage their audiences, YouTube gamers create high-impact content and attract millions of subscribers by just investing their time and energy.
How do YouTubers engage their audiences?
Love marks like Coca-Cola have a hard time at attracting consumers on social media. Even though this one has done a fairly good job by associating happiness to their products, it has only 1.6 million subscribers on YouTube.
For those who underestimate the influence of the video platform, they should know that it has become the second-largest search engine. Even the SEO Agency Los Angeles doing their best to promote businesses of the internet marketing.
According to a 2015 Nielsen study, people aged 18 to 49 spent 4 % less time watching TV, whereas time on YouTube increased 74 %. And the time audiences spend watching YouTube on their TV screen doubles year over year.
Vegetta777 has more engagement than most brands.
Marketers can learn a lot from YouTube star Vegetta777, who has gained nearly 20 million subscribers by just playing video games and recording voice overs with a minimum budget.
One of the top 10 YouTube celebrities, the Spanish gamer is best known for his creative narratives and the stories he makes up about the characters in the video games, which include Minecraft, Saint’s Row, and Battlefield.
The gamer’s real name is Samuel de Luque. He has fun at work and says the risk of subscribing to his channel is falling into his madness.
Why brands should stop chasing after trends
In a 2016 issue of the Harvard Business Review, Douglas Holt points out that most brands mistakenly adhere to trends in an attempt to become relevant, which just makes them part of a crowded pool of outdated content. That’s one of the main reasons why consumers don’t pay attention to expensive ads.
Vegetta777 doesn’t chase after trends. He actually criticizes them and focuses on engaging his audience with content that’s fun and adds value to the subculture of gamers who want to find new and exciting ways of improving their gaming experience.
Douglas Holt strongly recommends brands to target subcultures and do research on their cultural insights associated with the category of products or services. This strategy will allow marketers to gain attention by causing disruptions in the ways people see the world. Social Media is the buzz word in marketing today. With many social media option out there, we can have our pick or indulge in all of them. When we decide to do the latter, we realize, there is no time to be efficiently active in all of them. That is where the social media managing tools come into play. They automatize posts, schedule timing, and various other things making the life of a digital marketer a bit easier. In this article, we will see some of the popular paid social media managing tools. And SEO Noble company in Los Angeles offering different products for their clients.
MeetEdgar: This tool lets you choose topics and schedule them to be published on the days you like. It publishes only that content which will have high social engagement value. Edgar also reshares old posts so that its engagement value stays high. You can use their 2-week free trial or pay a month.
Tailwind App: It is a data app for Instagram and Pinterest. In other words, an app for image sharing social media. It helps you generate appropriate hashtags, track image engagement, and monitor brand. Starting from at .99 a month to 9 a month, this app offers many payments tiers.
BuzzSumo: This tool helps to generate new ideas and content for you to share on your social media. You can find out the key influencers, follow them, and get an idea of what type of content they share- all from within this tool! It costs , 9, 9, or 9 a month according to your needs.
Post Planner: One can search the type of content shared by its genre. It also provides a list of recommended posts and feeds as per your relevant sector. The best part is that it lets you know whether a content is worth sharing by looking at its engagement value. Starting from and and going up till or monthly, one can choose whatever suits them.
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