Online Real Estate Marketing Strategies for Expanding Your Business
Posted by powermarketing on September 17th, 2011
Planning successful real estate marketing strategies involves a collaboration of expert tactics based on proven results. Marketing agencies can provide complete marketing packages that include web design, sales center creation, advertising campaigns, media placement and more.
An online presence is an important aspect of a real estate marketing strategy. Builders, developers and real estate professionals can benefit from a thoughtful, creative online marketing strategy. Search engine optimization (SEO) is currently one of the best online marketing strategies. Through SEO, real estate companies can increase their visibility on search engines by boosting their ranking when some searches organically for their products, but doesn’t know the company. Real estate professionals can also improve their online presence by listing their company in various business directories. This strategy increases their exposure and ensures that their company is present when potential buyers review those directories for assistance with their purchase. Advertisement can still be an integral part of an online marketing strategy, although it can become expensive and less effective than more progressive marketing strategies.
Real estate businesses can also benefit from the following marketing strategies:
Attractive Graphic Design — A successful website starts with high quality real estate website design, easy-to-use navigation, and integration of programming that ultimately ensures success on search engines. Attractive and user-friendly web design helps businesses in establishing a positive image of the company in their target market. Real estate marketing companies can help real estate professionals turn their website into a sales tool by combining strategic design and intuitive navigation.
Creative Branding Strategy — From website graphic design to logo and identity packages, it’s a company’s overall brand strategy that drives its character. If a company successfully markets their brand, it should tell their audience, in a compelling way, what the company does that is unique and better than their competition. Companies can build their brand by delivering on a specific brand promise, keeping their marketing consistent, finding their niche in the industry and position themselves as an expert in the field.
SEO — In addition to quality web design and a strong branding strategy, builder websites must be optimized for search to experience peak success online. SEO takes time and commitment, as it is a process of creating search engine results pages by building the website correctly, creating a broad Internet presence through various mediums, and more. Real estate SEO marketing services can be successful at putting real estate companies on the first page of search engines, including Google, Yahoo, Bing and MSN.
A number of marketing companies offer professional search engine optimization services for their clients. These marketers can help your company determine what keywords customers use to find them, and then analyze their website to determine if it contains the right, relevant clues to allow search engines and customers to find their business. Using a number of optimization techniques, real estate marketing companies can help improve their client’s website search visibility, and subsequently increase sales. Contact a real estate marketing company for assistance in Internet marketing solutions that will ultimately expand your real estate business into a new horizon of success.
About the Author:
Brian Flook founded Power Marketing in 1992 with a goal to always put his clients needs first. Flook also serves as the president of Real Estate Innovations Group and half-owner of Coldwell Banker Innovations. Power Marketing is a full-service marketing firm that offers real estate branding, real estate advertising ideas and Internet marketing strategies for developers, real estate professionals and builders.