Schneider Electric Brings In H+K Strategies To Drive Global PR
Posted by Schneider Electric on November 15th, 2017
Move comes as the energy management giant continues to reposition itself as a one-stop-shop for energy efficient systems.
RUEIL-MALMAISON, FRANCE — Schneider Electric has brought in Hill+Knowlton Strategies to drive its global PR strategy following a review, the Holmes Report has learned.
The decision is the latest move in the energy management giant's efforts to reposition itself as a one-stop-shop for energy efficient systems. H+K will focus on EMEA and Asia-Pacific, while Text100 retains its role as Schneider's US agency.
With the company approaching its 200th birthday, Schneider is attempting to further its transformation from a supplier of traditional products like switches and relays to a tech-centered provider of energy-efficient smart power systems.
After a series of acquisitions in the early 2000s, Schneider has spent the last five or so years stepping up its public positioning as a one-stop-shop for institutions that want more efficient energy systems. In 2014, the company opened a new US R&D hub outside Boston as a means of tapping into energy talent coming out of the city’s universities.
With operations in more than 100 countries, Schneider has made public relations a priority, implementing intricate systems to measure its impact on business. The company's extensive global web of internal and external PR providers has included up to 47 agencies.
A Schneider Electric spokesperson declined to comment on the story, as did a representative from H+K Strategies.
About Schneider Electric
Schneider Electric is the global specialist in energy management and automation. With revenues of ~€25 billion in FY2016, our 144,000 employees serve customers in over 100 countries, helping them to manage their energy and process in ways that are safe, reliable, efficient and sustainable. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Our connected technologies reshape industries, transform cities and enrich lives. At Schneider Electric, we call this *Life Is On*. Schneider Electric is the worldwide expert in energy administration and automation. With incomes of ~€25 billion in FY2016, our 144,000 representatives serve clients in more than 100 nations, Schneider Electric helping them to deal with their energy and process in ways that are protected, dependable, productive and practical. From the least difficult of changes to complex operational frameworks, Schneider Electric innovation, programming and administrations enhance the way our clients oversee and computerize their operations. Schneider Electric associated advancements reshape businesses, change urban communities and advance lives. At Schneider Electric, we call this Life Is On. Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. We provide integrated efficiency solutions, combining energy, automation and software. In our global Ecosystem, we collaborate with the largest Partner, Integrator and Developer Community on our Open Platform to deliver real-time control and operational efficiency. We believe that great people and partners make Schneider a great company and that our commitment to Innovation, Diversity and Sustainability ensures that Life Is On everywhere, for everyone and at every moment.
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