Europe Marzipan Market-Growth, Trends and Forecast (2016 - 2021)

Posted by rohan on November 24th, 2017

Marzipan is a confectionary product made up of sugar or honey and almond meals. The confection traces its origins to a German city, Lubeck. It is made into various products like sweets, chocolates covered with marzipan and marzipan imitations like fruits, vegetables, wedding and Christmas cakes. In cakes, it is rolled into thin sheets and glazed. These are very common in European countries particularly UK on large fruitcakes.

Marzipan paste is used as baking additive as in stollen or blanket. The Famous traditional Swedish princess cake is covered with a various layer of marzipan that has been tinted pale green. During Christmas and New Year’s Day, it is shaped into small figures like animals, numbers and served as a traditional treat. It is also used in Tortell and in some types of king cake eaten during the carnival season.

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The major drivers for the Europe marzipan market is growing diversity in the range of products, increasing trend of online retailing, consumers preference for marzipan and other confectionery items and large number of marzipan products available in assorted sizes and ranges. However, factors like unavailability of the product globally and limited number of professionals for making marzipan are restraining the growth of the market.

The Europe Marzipan Market is segmented on the basis of Type and Application. Depending on type, the market is segmented into Finished and Semi-Finished product. On the basis of Application, the market is segmented into direct marzipan, cakes, chocolates, sweets and others. Marzipan Cakes and Sweets had the largest segment accounting for more than 70% of the total market. The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. Europe has the largest revenue in the Global Marzipan Market followed by the North America. In Europe, Marzipan is used very commonly in the most of the cakes, sweets and chocolates.

Market Segmentation:                                              

• Type                              
  • Introduction           
  • Finished Product  
  • Semi-Finished Product       
  • Y-o-Y Growth Analysis, By Type     
  • Market Attractiveness Analysis, By Type   
  • Market Share Analysis, By Type     
• Application                 
  • Introduction           
  • Direct        
  • Cakes        
  • Chocolates              
  • Sweets     
  • Others      
  • Y-o-Y Growth Analysis, By Application         
    • Market Attractiveness Analysis, By Application      
    • Market Share Analysis, By Application  

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Scope of the report:

• Global, regional and country-level analysisand forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysisin terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC)in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysisfor analysing the level of competition and business strategy development
• A comprehensive list of key market playersalong with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysislisting out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunitiesto provide both individuals and organizations a strong financial foothold in the market

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Key players dominating the Marzipan market are Moll Marzipan, Niederegger, Odense Marcipan, Zentis, Atlanta Poland, Erasmi & Carstens, Georg Lemke, JF Renshaw, Lübecker Marzipan Fabrik v. Minden & Bruhns, Marzipan Specialties, Productos Kelmy and Tehmag Foods.

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