KNOW ABOUT DIFFERENT TYPES OF INTERNET MARKETING IN HOUSTON

Posted by LUM.NET Internet Strategies on December 2nd, 2017

Something about you says that you are definitely smarter than most people looking to market their business and brand online. Why? Because you are reading this article, to make efforts towards actually understanding B2B online marketing in Houston. That means you don't buy the idea of “get rich quick” ponzi schemes and foolish strategies being peddled by online marketing gurus, and you really wish to figure out what you are getting into before taking the plunge. Online marketing isn’t all about viral content and earning passive income. You can genuinely create a difference in your turnover and brand awareness metrics with this approach, provided that you carefully build your strategy along the lines of what your specific audiences will follow and appreciate. And to make that happen, you need to know about the different types of internet marketing in Houston that you can choose from. So, go ahead, read on to gain the knowledge you are looking for.

Search Engine Marketing

This strategy for B2B online marketing in Houston uses paid advertising tactics to push your brand on the web. It involves purchasing ads on search engine (Google AdWords being the most prominent example) and attempting to gain qualified website traffic from the same. Bing Ads is another important platform where ads can be purchased, followed by various second tier platforms that offer various Pay-Per-Click options for garnering leads through social media and other sites.

Website Optimization

Creating a website is never enough if you plan on gaining any serious traction on the internet marketplace for your brand. You need to optimize your website on various parameters so that it falls within the good books of prominent search engines and lands up in the first 10 rankings of search results. This process is called SEO or website optimization, and it aims at generating organic traffic for your website without purchasing any ad space, solely through improving SERPs.

Content Marketing

Killer visuals might be good for attention grabbing, but the thing that really makes the internet tick is content. If you have information to share with your audience and you think people can genuinely benefit from what you have to share, content marketing can help expand your reach exponentially while generating targeted traffic for your website. Creating valuable content on a regular basis and publishing it across relevant channels is what content marketing is all about.

Email Marketing

This strategy has been a go-to for any business looking to engage with existing customers, retain their attention and generate further sales through online channels. Email marketing follows the approach of consistent communication whereby you share the recent news, updates, reminders, newsletters, flyers, and related marketing media with your audience through email while following a pre-determined schedule.

Local SEO

If your business has a predominantly local audience, your marketing approach needs to be targeted and honed to suit the same as well. By understanding and beating local counterparts, use of regional languages and creation of content that will be relevant to your local customer base, you can create a genuine difference in your turnover with local SEO tactics.

Your business can use any of these strategies standalone or in any suitable combo for your B2B online marketing campaign in Houston. So, go ahead – hold an intense discussion with your marketer about the same and figure out the best marketing plan for your brand.

About The Author:

Mark Lum is President and Founder of LUM.NET Internet Strategies. Mark leads a team of technical and design professionals to achieve optimal results for LUM.NET's clients. With over 20 years of experience in technology, business management and entrepreneurship, Mark relishes the opportunity to introduce new technology for increased sales and cost efficiency. LUM.NET understands the notion of “man vs machine” when it comes to search engines and he accepts that challenge. Mark has an MBA with a concentration in Strategic IT.