SAP Marketing Cloud ? Why Consider It for Your Business?
Posted by Knack Systems on December 5th, 2017
Contextual engagement is key to providing consumers with meaningful and memorable customer journeys and experiences. In this day and age of hyper-connected and thoroughly empowered consumers, business marketing is no longer just about standing out. Nowadays, consumers respond more strongly and positively to direct, personal interaction as a result of intelligent business solutions that enable dynamic and efficient management of consumer information, responses, and input. In comes SAP Marketing Cloud.
SAP Hybris Marketing is an out-of-the-box customer intelligence management and engagement tool designed to enable marketers to orchestrate efficient contextual marketing and customer engagement across various marketing channels. Marketers nowadays face the challenge of a demanding, tech-savvy consumer base. Today, knowing what your target market wants and needs on a general scale is no longer enough to create effective campaigns. Market experiences are becoming increasingly personal and marketers need to treat and know consumers as individual entities and use the wealth of their external and internal data sources in order to gain a better and truer picture of each customer. This means taking into account direct drivers of purchase decisions such as order histories, financials, and other unstructured data resources like direct interactions with the business through customer representatives, web chat, and/or email. Combined with other external sources of customer insight such as social media interactions and ratings, SAP Marketing Cloud enables you to focus your marketing efforts in a way that is relevant and unique to individual clients. This also means gaining better insight on how to better invest marketing budget in order to grow and retain customers and clients more effectively.
Should you consider SAP Marketing Cloud for your business? Below are some practical reasons for why you probably should:
About the Author:
Knack Systems is a Premium Gold Partner of SAP with a focus around Customer Management, which includes Cloud Solutions, Hybrid Solutions, Marketing, E-commerce, and Analytics. Knack Systems provides end-to-end services in SAP transformation programs, including solution roadmaps, implementations, integration services, rollouts, support, upgrades, testing, and package evaluations.
About the AuthorKnack Systems
Joined: March 7th, 2016
Articles Posted: 39
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