Posted by Congruent on December 11th, 2017

They reside in one of our pockets, almost every one of us, don’t they? Smart phones, of course! The days of these devices being used for just their basic utility – making calls – are long gone now. These devices are now meant for storing all kinds of apps that are meant to help users perform just about any to every task under the sun. And this growing importance of smart phones in people’s lives is causing businesses to move away from the physical modes of advertising like handing out leaflets, printing ads and erecting billboards to the exciting new realm of mobile app development. And this doesn’t just include the industry hotshots like Walmart and Bank of America. Small and medium sized businesses, too, are reaping the benefits of the expanded market reach and effective marketing that mobile apps are able to provide them with.

Not convinced yet on whether mobile app development is something your enterprise needs as well? Here are the many ways you can grab more business with this novel marketing medium:

Visibility to customers

Statistics say that an average individual spends more than two hours, on their mobile phones for some or the other task. And even if this doesn’t involve them using your mobile app specifically, being in the way has its own advantages because your customer’s mind unconsciously records your business presence with them at all times. This strategy contributes heavily towards brand recognition and customer engagement.

Direct marketing

No other form of marketing provides you with the kind of flexibility and versatility of marketing your brand directly to customers like a mobile app can. You can use them to provide product info, booking forms, search features and so much more. And push notifications can remind customers of your existence at all times while sharing info about upcoming promotions and deals, thereby getting more conversions.

Value to customers

Mobile apps can be used as a means to reward loyal customers and provide them with a better value proposition, thereby keeping them interested in your business and brand. These app-centric promotional schemes can be a powerful means for businesses to attract more customers towards using your mobile platform, thereby helping you in expanding your market reach as well.

Effective engagement

No matter if you sell flowers or chartered flights, your customers need a way to reach you and, that too, quickly. In today’s day and age, if an online task takes more than a few clicks or swipes to complete, it is just not worth it. Mobile apps allow businesses to provide customers with a direct communication channel that resides in their pockets at all times. If the customer needs you, all they need to do is whip out their smart phones and open your app to get effective resolution of their requirements.

With so many benefits on offer, mobile app development can definitely get your business turnover and market recognition to reach unprecedented heights. If you haven’t considered getting an app created for your brand, the time to start is now!

About the Author:

Headquartered in Seattle, WA, Congruent, and Microsoft Gold certified partner has been providing software development services to its global clients since 1994. The operations are supported by our large offshore software development centre in Chennai, India. Congruent customers include a wide range of companies, from a Start-up solution provider, ISV's to enterprise clients like 3M, Premera Blue Cross, and Council on Foreign Relations, Glasstech, Maldives Airport and many more.

Like it? Share it!


About the Author

Joined: January 31st, 2014
Articles Posted: 40

More by this author