How to Find the Right Graphic Designer for Your Purpose

Posted by Pixelo Design Ltd on December 11th, 2017

A customer’s first impression of your business may as well be their last if your marketing collaterals are subpar. If you want your marketing efforts to stick, you need visual branding that is grabbing and memorable. Graphic design is a critical component of business branding. It helps create a visual presentation of your brand and makes your marketing materials look professional—something that customers value, especially when building trust in a company. When seeking a graphics design firm to help you create the right visuals for your company, it is critical that you:

• First and foremost, look at their portfolio of professional work. Don’t hesitate to ask for samples of their previous projects. A designer’s portfolio will tell you a lot about their artistic style and vision and whether or not these fit your own. More than harmonious and eye-pleasing graphic elements, you want designs that pay attention to detail and work that demonstrates visual and stylistic integrity.

• Second, ask for credentials and professional affiliations. Only choose designers and firms that adhere to industry standards, both in terms of quality and ethics. The field of design is prone to infringements of copyrights and trademarks, which can easily result in costly lawsuits and perhaps even more significantly, damage to your company’s reputation. Credentialed graphic designers give you more peace of mind when it comes to these things, as they are likely to follow set standards.

• Third, look for experience. Whether it is within your own market/industry, or in a field you want to experiment with, you want to find a graphic designer or firm that offers good experience, which they can use to help you create the best visual assets for your company. It can be challenging to stay fresh and cutting edge in today’s competitive design industry, but companies with strong branding history have experienced professionals behind them. An established design firm can help you stay ahead of your game through their visual contributions to your company’s marketing assets.

• Fourth, value versatility. Choose a design firm that has experience in working with a variety of media and across different platforms. Their portfolio should include traditional and modern media so you can strike a much-needed balance between the two.

• Finally, make sure to read your design agreements and contract. You don’t want to be stripped of your graphics assets when your relationship with your designer turns sour. Better yet, only go with a design firm that values their clients and will not turn on them when the going gets tough.

About the Author:
Aengus Ryan is a Graphic Designer in Pixelo Design Ltd. Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community. They also offer logo design, brochure design, explainer video, web design, etc. service in Ireland. The company work with an aim to provide high quality design services to Irish small business.