What?s the need of incorporating CRM with ERP?

Posted by NipponData on December 11th, 2017

Nowadays, the data is created with the "speed of the light", which make it difficult and complex to manage the business. The business owners find it difficult to manage data at one hand and on the other hand, the customers are demanding more fast services. The new business players make the market competition really hard. In this tough situation, it is better if we incorporate the CRM and the ERP for the smooth, fast and efficient running of the business.

Incorporating ERP and CRM will help in data efficiently and interaction with the customers -

Companies are now finding it more efficient to incorporate ERP and CRM and the small to midsized companies are increasingly using the integrated ERP and CRM solution to manage the business operation. ERP Software for Service Companies manages the accounting, HR, manufacturing, and purchase activities and streamline the back office business processes and on the other hand with the help of the CRM software development company which provide a front-office system which help in customer interaction, tracking the customer information, support and the managing the sales pipeline etc. With the incorporation of these two CRM and the ERP, organizations can keep the data efficiently and interact with the customers really well.

Organizations can easily avoid the data entry and storage duplicates -

Both ERP and CRM systems have the contact and account information of the customers which is used by both software for the different purposes. If we incorporate these two software, we can remove the duplication of data entry and other information.

Incorporation helps in sharing the data easier and in timely matter -

The efficiency of the sale team improves when products are incorporated in the both ERP and CRM systems. The ERP is about the billing and shipping addresses and CRM is about the prospects and sales. After the incorporation, the sales representative can easily access, analysis, or even order from bills of materials. This makes the sales team more dynamic by avoiding the duplicates and saves time.

The incorporation decreases the maintenance, training and the IT support coast -

IT support cost is reduced after the incorporation because there is no need of maintaining the two systems. The employees can work with the one system also so your IT support cost will considerably drop. After the incorporation of the ERP and CRM, employees require the lesser training and support. You can train your employees on just one system.

Profit margins for your company will boost -

The ultimate goal of doing business is making the profit and the incorporation of the ERP and the CRM will increase the profit. It will be easier for your company department to work together. After incorporation, streamlining of information will result in the keeping everyone on the same page. It will become for managers to easily check all processes with simple-to-navigate streamlined data. This will certainly help in increasing the productivity and sales, which is the ultimate goal of any organization.