Laundry Detergents Market new formulas, packages, and marketing strategies 2017

Posted by Grace on December 14th, 2017

Laundry Detergent Manufacturers to Incorporate Added Features into Products to Widen Consumer Base
Laundry detergents are primarily used in commercial and residential applications. In the commercial sector, these detergents find application in the hospitality industry, textile industry, and laundry services, among others. Residential applications include household cleaning. Consumers are patronizing those laundry detergent manufacturers that remain true to conventional values of convenience and high performance, but also offer top-up features such as wrinkle reduction and fragrance.

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Rising Disposable Income to Trigger Demand for Neutral Detergents
Laundry detergents can be weak alkaline detergents or neutral detergents. Sales of weak alkaline detergents are expected to remain high through 2022. Weak alkaline detergents are manufactured from strong alkalis and weak acids. They were introduced earlier than alternatives and are available at cheaper prices, which has been driving their adoption over past years. Moreover, they are highly effective in removing soil and inorganic dirt and exhibit strong dirt-carrying capacity. However, weak alkaline detergents produce a substantial amount of foam, which has adverse effects on the environment. Besides this, they are not very effective with hard water, which in turn is anticipated to hamper the growth of the segment.

Demand for neutral detergents is estimated to surge in future. These detergents are safer for the environment as they produce lesser foam. Moreover, they are easier to rinse and more effective in hard water. They are highly effective in removing grease and oil stains. Despite being costlier, rising awareness regarding environmental conservation and increasing disposable income of people are likely to rev up the adoption rate of neutral detergents.

Market Insights
Manufacturers are paying attention to development of new formulas, packages, and marketing strategies that will enhance the visibility of their offerings. For instance, in August 2017, Procter & Gamble introduced child-guard detergent packet tubs, which keeps children away from toxic detergents. Rising focus on product differentiation is likely to provide an upthrust to the global laundry detergents market. Aggressive marketing and advertising strategies by manufacturers are poised to work in favor of the market, indicates a report added by Radiant Insights Inc. North America will hold a prominent position in the global arena, thanks to high consumerism in the textile industry.

Some of the key players in the market are Shanghai White Cat Group, Reckitt Benckiser, Unilever, Henkel, and Church & Dwight.

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