Properly qualify prospects and sales and marketing strategy

Posted by John on December 15th, 2017

Whenever defining the tasks and goals for any salesperson, it is important to be clear regarding whatever you expect. What should you sales overall performance standards look like however? Shown beneath is an example (at a high level) of a Sales Performance Standard.

Sustain a high level of customer satisfaction with your clients.
Maintain a professional attitude congruous with what would be expected of an expert salesperson
Sell the amount in your place as agreed to with the VP associated with Business Development or your sales office manager.
Properly qualify prospects actively go after all opportunities within your sales place to maximize sales revenue potential for your whole territory.
Provide estimates of all products monthly.
Provide 3X the number of estimations for each product line. X = the actual quota number for each product line month-to-month.
Know how to use the company CRM for many sales and marketing strategy processes including contract administration, lead management, opportunity management, offers closed and look back into historical information etc.
The track, maintain and update your own leads, contacts, and opportunities utilizing the CRM.
Properly qualify and determine probable leads in your region as well as develop them into estimates as well as deals.
Actively grow your contact data source gathering all contact information as mentioned in the CRM. This includes name, tackle, phone, email address and any additional info that can be used for either marketing or even sales purposes.
Demonstrate professional marketing and negotiation skills in all sites to be.
Be able to present and demonstrate almost all product lines per your sales strategy.
Demonstrate a high level of expertise for each product that you sell.
Develop industry human relationships with influencers in your selling geographies.
Attend all sales meetings as well as functions.
Follow up on company created leads.
Utilize all company sources to your fullest advantage to accomplish these types of goals.

With these as suggestions, improve your own standards. If you are a salesperson you may also do this. By going through the physical exercise of creating what you think your company ought to expect of you, you might shock yourself about what you learn. Happy marketing!

customer experience marketing is a consultant, loudspeaker, writer and trainer who specialize in assisting companies to improve their sales strategy, procedures, and structure. He has a passion for product sales, communication, and helping people enhance in those areas.

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