Why every reputed web design company opts for responsive design?

Posted by Carlsen Baker on December 16th, 2017

With the rise in adoption of tablets and smartphones, the importance of responsive or mobile-friendly websites has also increased. It is becoming essential for businesses to invest in responsive web designing in order to ensure maximum customer satisfaction.

As per surveys, majority of customers are more likely to purchase from a mobile-friendly website. Many companies that rely on SEO or search engine optimisation are transitioning to responsive sites because this is what their customers are looking for.

If you are also planning to get a website designed, then make sure it is responsive. It is better to have one responsive site that can be easily accessed on all types of devices rather than spending money on getting a separate mobile website. Here are some of the reasons why you should ask your web design company to give you a responsive website:

First and most important reason is that mobile usage is on the rise and customers prefer to shop or look for information on their smartphone or tablets rather than desktops. Since mobile usage is growing every day, not having a responsive site will bring down the chances of potential customers viewing your website. If your site offers a poor viewing experience, then users will prefer visiting a competitor’s site instead.

Another reason why you should have a responsive site is that mobile shopping is on the rise. If you sell products or services, then most potential buyers would prefer to access your site on their phones or tablets while on-the-go instead of using their laptop or desktop for the same. So make sure that the products you offer are easy to view and buy from a phone as well or else you will be missing out on good sale opportunities.

Responsive web design is also recommended by Google. It is a recommended mobile configuration and has also been referred to as the best practice in the industry. Regardless of the device being used, responsive sites have just one URL and same HTML. This makes it easy for Google to crawl, index as well as organise content. Google recommends responsive sites because content that stays on one sites and one URL is easier for users to interact with, share and even link.

Just having a good website design isn’t enough. If you want more people to look at your site, then you will have to invest in SEO. SEO or search engine optimisation techniques will make your site more accessible to internet users. They will be able to find your site easily in search engine results. SEO will basically boost the ranking of your site on search engines like Google and Yahoo. Therefore, make sure that you are hiring one of the best search engine optimisation companies for this purpose. Since there are several companies out there, it helps to do some research and compare few companies, their rates and experience to make a final choice.

Summary

Whether you are hiring a web design company or one of the best search engine optimisation companies, make sure you do some research.