How to find Pharma Franchise Distributors?

Posted by albia on December 19th, 2017

PCD pharma distributors are a significant aspect of marketing and sales.  Pharmaceutical companies appoint pharma distributaries like single party distributors and multiple party distributors for selling the drugs in bulk. Are you new to the pharma franchise world? Here, in this article, we are highlighting some of the effective methods of finding pharma franchise distributors:

• Appoint Medical Representatives

A medical representative (MR) is a sales and marketing person for your company. MR is in direct contact with the pharma distributors and other medical professionals. However, the main power lies with you and you may increase the net rates according to your choice.

Advantages of appointing Medical Representatives

• They help in boosting sales by creating a good brand image of the company.
• With their good salesmanship and marketing techniques, they help in attracting more customers.
• Whether you are paying them or not, you have control over the medical representatives. You can pressurize both the MR and the distributors for sales and targets.
• Unlike simple franchise market, you will have control over the deals and sales target. You won’t be dependent on a single distributor; you can change your distributors as the MR is in your control.
•  Many distributors also invest in MRs for demand creation so this may lighten the burden on your company.

• Digital Marketing

With advancements in technology, the world is in your hand now. For all types of solutions, most of the people turn to the internet. Likewise, many franchise distributors also come on the net for better opportunities. Internet gives you endless options where you can offer your franchise deals. In this way, you can easily attract franchise distributors from all over India or any specific location.

Pharma companies in Chandigarh may appoint a digital team of experts or hire the services of a digital company to promote their brand. There are various tools and techniques that can be used including PPC, SEO, Google Adwords, email marketing, etc. Blogging and Social media are the most powerful tools for branding.

• Blogging technique: Blogging is a part of content marketing. The quality contents that you write are more likely to be observed by your customers. It builds trust as well as brand image of your company, allowing you to reach more people.
• Social Media: Social networking sites like Facebook, Twitter, LinkedIn, Instagram, pinterest, etc. are an effective way of attracting customers. You can share your insights by posting links on these sites or run your ads for particular audience.