Why Data Quality Matters Over Quantity for Your Business

Posted by SunTecIndia on December 26th, 2017

Data is the driving force behind every market. It is the fuel behind key occurrences in the B2B sector. Organizations of all-scales need data to empower their expansion goals, but in an ocean of data, the key to success lies with quality data. 

Adopting a quality data driven approach 

When businesses claim that they follow a data-driven approach, what needs to be understood is whether that data is reliable or not. Because if the quality of data is absent, the pursuits of any organization will end up directionless. Lack of quality turns data into nothing less than spam and an unnecessary load on storage. If a business is driven by faulty data, it’ll be a wastage of resources and a failed initiative. So, relying on merely data in terms of quantities acquired, one has good reason to be skeptic of its success. 

On the other hand, there are businesses that rely on data enrichment services to filter massive amounts of data to segregate useful data full of potential to make a campaign successful. The underlying acumen is to separate useful data, fitting the business context from junk. A distinct feature of reliable data is that it enables to estimate results. So not only is it worthy to use for business initiatives, it also allows one to figure the outcome and set calculated goals. 

Making data worth use 

One of the better ways to optimize data for use is to go for data cleansing services. With its help, large amounts of unorganized data can be arranged in an intelligible order. Once the raw data is arranged properly, the only thing needed to be done is to sort out useful data. For that purpose, data enrichment services are instrumental. 

Let’s us take an example of how it works. Assuming a company has acquired a pool of email addresses and contact details. With its new campaign, it needs to target a specific buyer segment, millennials for instance. The company gets in touch with a data enrichment services agency that conducts a rigorous examination of the data and carefully selects data in terms of the target audience, utilizing contact details of only millennials while excluding contact details of other demographics. 

To conclude, data quality can be easily improved with the help of data cleansing services. Besides, data enrichment is beneficial to isolate sections of data suitable to specific campaigns and to identify re-usable data. 

Suntec India is an acclaimed data management organization with over 15 years of industry experience. For queries and quotations contact us at info@suntecindia.com