Fight Back Chargeback Reason code 53 and Get Conquering

Posted by Apoorv Joshi on December 27th, 2017

Customers can file complain if they have proof that they contacted the merchant to resolve the dispute. The reason for contacting could be asking for a refund, requesting to change the merchandise and return at business expenses. There are some reasons for filing visa chargeback reason code 32, especially when merchant:

• Refused to take damaged merchandise
• Accepts merchandise but didn’t return money to the customer
• Failed to deliver service as described on the website or online store
• Failed to cancel the requested service
• Sends merchandise to an incorrect address
• Merchandise was received but it was damaged
• The product was not as described

Chargeback Prevention with Reason code 53
There are many tactics that you can use to prevent reason code 53, make sure to provide proper information regarding the merchandise and mention the service clearly so that there isn’t any misunderstanding.

• If there is a faulty merchandise, then issue credit immediately. If a customer wants to send merchandise, the merchant can reply that credit won’t be sent until merchandise is received. No matter what the situation is, make sure to keep communication with the customer so that cardholder doesn’t go for a chargeback. If you ignore the issue then cardholder will surely go for chargeback, so answer all the queries and offer full support.
• Mention product description accurately. Keep in consideration that sometimes marketing tactics are thecauseof chargebacks because the product doesn’t live up to expectations or claims that were made in the advertisement. There should be an honest description, and never to mislead client intentionally into gaining profit.
• Ship merchandise that is displayed on the website. There may be mistakes on merchant end because of wrong address, so be prepared to refund or resend the merchandise. Regular reviewing and careful handling procedures may cut human errors, and prevent chargebacks.

Author Section: This article is written by Chargeback Expertz, provide knowledge for chargebacks and how to fight or reduce chargebacks. Chargeback Expertz is a Detailed Risk Management Company helping Retail and Online Merchants. Chargeback Expertz’s system is designed to defend the eCommerce Business against all types of Fraud and Threats.