The Impact of Social Media on FMCG innovation: Exploring the opportunities presePosted by Neel Patel on December 28th, 2017 The Impact of Social Media on FMCG innovation: Exploring the opportunities presented by the rise of social media
Summary
"The Impact of Social Media on FMCG innovation", explores the impact that the internet is having on consumers' lives, and how brands can leverage social media to reach consumers in the digital age.
This report focuses on various trends that demonstrate the impact that social media is having on consumer behavior and product development across different FMCG sectors. These trends include self-branding, sensory and indulgence, the rise of the social influencers, and digital activism. The future implications of social media on the FMCG space will also be discussed.
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Scope
- Over two thirds of consumers agree that the internet has had a positive impact on their social life.
Reasons to buy
- Understand the relevant consumer trends and attitudes that are driving the social media infatuation to inspire product development.
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