Know About How to Choose a Logo Design That Is Perfect for You

Posted by Pixelo Design Ltd on January 11th, 2018

Logo design is one of the most important things you must consider because it could become the most recognisable aspect of your business. Think of the well-known logos of successful companies like McDonald’s, Starbucks, and Nike—when people see their logo, they instantly know what business they represent. This is why it’s always a good idea to invest in logo design services to build your brand. Here are some tips to keep in mind:

• Make a checklist – Identify your target market, your main competitors and factors that differentiate you from them, feelings and emotions you want to evoke, and your tag line. These factors should make it easier to design the perfect logo for your business, even if you want to have your existing logo redesigned.

• Think of what you want – Logos come in three types: typographic (text-only), abstract graphic or graphic (an image), and illustrative (a representation of what your business sells or does). You can combine certain types, too, like what Adidas did, which is both abstract graphic and typographic.

• Pick the right colours – You need to make sure that the colours on your logo will represent your business or the values of your company. In some cases, you can pick colours that can entice a particular type of audience or elicit a certain emotional response from your target audience. For instance, blue is often used to signify strength, trust, and dependability, red for energy and action, green for good health, nature, and serenity, and yellow for warmth, motivation, and positivity. Consider using no more than three colours.

• Hire a professional logo designer – It is easy to assume that you could save a lot of time and money when you design your own logo. However, keep in mind that we are talking about your business, and your logo is a critical part of it. The least you would want to happen is to be stingy when it comes to high-quality logo design, which only an experienced and highly trained professional can provide. So, consider hiring a custom logo designer that has a good track record of making great-looking logos for small businesses. That way, you can avoid costly mistakes.

About the Author:
Aengus Ryan is a Graphic Designer in Pixelo Design Ltd. Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community. They also offer logo design, brochure design, explainer video, web design, etc. service in Ireland. The company work with an aim to provide high quality design services to Irish small business.