Why Video Marketing Is The Current Hot Topic Among Businesses

Posted by adinstudios on January 12th, 2018

Marketing your product or service isn’t an easy job!

Most of the marketing campaigns failed dramatically because they do not have the current trend in hand. The future of video marketing has arrived and it is on the boom from the last few years. According to a survey, it has been found out that around 63 percent of businesses are now using video marketing as the basic tool in their campaigns. Around 83 percent of entrepreneurs feel that using video marketing is a part of their strategic plan.

Video marketing is increasing at a higher pace and businesses are using it in all of their marketing plans. Most of the companies believe that video marketing gives them a high return on investment. Video marketing is the novel addition to the toolbox of product or services promotion. First of all, you have to analyze that how do you want to promote your business? And what resources you currently have?

There are countless benefits of having video marketing. One of the foremost benefits of having videos included in your marketing is that you can earn a huge amount of money through videos. If you add your product video on the top of your landing page and it is the first thing the user will notice then there are around 80 percent changes that the website visitor will become a prospect. You can find various companies that offer whiteboard animation in Dubai. But you have to first sort out that which type of video will suit your product or service.

Another benefit of having video marketing is that it builds trust. Trust is the basic medium through which you can have more conversions and increased sales. But, building trust is very difficult as it requires a lot of effort from both sides. The complete idea of a video marketing relies on the trustworthiness and having a long-term relationship with the client. There are numerous animation studios in UAE that provide great quality videos on which you can trust. They first understand who your target audiences are, and which type of videos will spread the word easily.

Animated videos are fun to watch as they grab the viewer attention more quickly than anything else. If the video is humorous then there is a high possibility that it will attract a large number of audiences, but this does not apply to all of the products. Some products or services demand to have a clear description of what they really are so, there is a less chance that the viewer or user will get confused. The clearer the message is, there are more chances that it will succeed.

Whiteboard videos are the best medium for corporate presentations because each and every strategy or step can be defined easily and people will remember it through the visuals. It is a fact that you will remember what you have seen rather than what you have read. Therefore, video marketing is the best tool if you want to have more customers and increased sales.