The worlds of virtual and augmented reality are changing incredibly fast–and we are always looking to the future. The virtual reality and augmented reality on mobile devices provides a niche and engaging way for marketers to reach their target audience - it's quick, easy and very interactive.
Virtual Reality future of in marketing remains uncertain as it requires a head-mounted display, making it much harder to reach potential customers without accessible hardware that is progressive as the VR software. The new model of VR device HTC With its ability to let users walk around inside VR environments, the HTC Vive is arguably the poster child of virtual reality, and the Vive Pro, was revealed. Resolution - always the achilles heel of VR has been increased from 2150 x 1200 on the original model to 2880 x 1600. The Pro also offers a new design for increased comfort and balance, and there are built-in headphones for the first time, ready to make the most of the Vive's support of spatial audio. And HTC has said it will offer a wireless adapter, removing the need to connect the Vive to a PC with a cable which is easy to trip over. HTC is yet to announce a price or release date for the Vive Pro. The next devices Lenovo
Augmented reality devices is Rokid Glass. It is background in artificial intelligence and robotics, but with the Glass it is branching out into augmented reality. An early prototype was on display at CES and follows a similar recipe to the Vuzix Blade. The Glass is a standalone device with its own processor, but also connects to your smartphone and the web via Bluetooth and Wi-Fi. And Both voice and gesture controls are in development, but for now the sensors for these have not been integrated into the frame of the glasses.The next devices ThirdEye X1 Smart Glasses. AR Smart Glasses by ThirdEye is - as we might have guessed from the another pair of AR glasses. The X1 boasts the largest batteries of any AR glasses, ThirdEye claims, and this gives a battery life of over 24 hours.