Points to Focus on When Setting Up Your Own Promotional Products Business

Posted by The ODM Group on January 17th, 2018

Creating and marketing business promotional products can be a very lucrative business because the market is bigger than ever. Even in this age of digital marketing, promo products are still highly effective in earning the trust of customers and building a brand. There is something special in receiving a tangible gift, after all. This is why business promotional products are still used by the biggest brands today.

If you are thinking of putting up a promotional products business, now is your time to shine. These tips can help ensure that your company does not only survive but also thrives.

1. Identify your niche market and focus on it. Starting a promotional product business does not require formal training. However, it does require a talent for partnering with other businesses. You can start with smaller demographics but you should not stop there. An effective strategy is to build a solid base of clients who are going to be your repeat customers and who are going to recommend you to other clients as well.

2. Learn your client's businesses and their target markets. To serve your clients better, you should offer them something that is truly useful to the accomplishment of their goals. And you can only do that if you are aware of how they run their business, their mission, and vision. Anticipate their needs and make an effort to suggest promotional products that are aligned to their marketing efforts.

3. Find a wholesaler or manufacturer. Choose for a trusted company that creates promotional gifts for small and big merchandisers. Instead of doing everything yourself, seek help from wholesalers or manufacturers to lessen your risk and increase your productivity. They can take care of the planning, manufacturing, and distributing functions for you.

4. Double check every product. Your reputation is at stake in every promotional product that you create. It must be perfect and flawless. Always check the spelling of the company’s name as well as their logo. Put a quality control system in place so that defective items never make it to your clients.

5. Create a portfolio and show them. A portfolio of your successful business promotional products is the best proof how well you do your job. You must always document every item so you can present them to your potential clients.

About the Author:

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry. They are specialized in POS Display, packaging, and beverage promotions. They have a team of designers, merchandisers, and sales representatives for clients to use on a retainer program.