Why Most Retailers Today Prefer Magento Development?

Posted by Kathy Johnson on January 20th, 2018

Do you know some of the most popular brands such as Coca-Cola, Warby Parker, Ford, Fox Connect, Olympus, Vizio, Rebecca Minkoff, and many more have something in common? Yes, all these websites are powered by the most reliable eCommerce platform known as Magento. Released in 2008, today Magento is considered as the best open-source platform preferred by the most retailers and eCommerce development companies today.  

Magento provides almost everything that an online store would need to display products, process transactions, offer customer support and manage the backend with ease. However, it’s not a drag-&-drop e-commerce platform; it demands an excellent level of coding skills to develop the site in the first place. So, you may need to hire a Magento development company to build a fully functional website. Later, you can manage it without having to hire any developer.

So, what really makes Magento different and the ideal option for all kind of eCommerce industry? Let’s find out:

Specially Designed for eCommerce

Unlike WordPress and other popular CMSs, Magento was designed to be only used as an eCommerce platform. Apart from being an ecommerce-friendly platform, Magento is also designed to assure that it is easy to manage and work with. It comes with some of the most advanced features such as:

  • User dashboards
  • Multiple payments
  • Inventory management
  • Customer Segmentation
  • Advanced shipping
  • Newsletters
  • Allows bundling of products
  • Built-in cross-sells and upsells capabilities

Freedom to Choose Hosting Service

Unlike Shopify or Volusion, Magento allows you to choose the hosting service you like. It also provides you with the flexibility of switching hosting service if you face any issues with your existing one. This way you could pick the best hosting solution provider that meet your budget and specific requirements. Additionally, when it is time to migrate your website, there are no constraints on when and where you could host your online store.

Default Responsive Design

The share of smartphones, tablets, and other mobile devices in global ecommerce market is rapidly evolving, and soon it will surpass desktop. Realizing the importance of mobile-friendly websites, Magento comes with HTML5 capabilities assuring that your store has a responsive design works flawlessly on mobile devices. Moreover, Magento comes with image scaling, gesture controls, AV capabilities, drag-and-drop, and other exciting features.

Third Party Components Integration

Third-party extensions or plugins help retailers improve the functionality of their online stores. Magento comes with an unlimited integration of all third-party components which reduce the development timeframes. Magento’s APIs can also be connected with different apps like payment gateways, analytics, shipping, tracking, etc.

Supports SEO

Magento offers multiple options to build an SEO-friendly eCommerce website. You can create SEO-friendly links, sitemaps, metadata with ease. Magento's source code comes with all the essential information which makes customers transition easy, saving your time while making your store more search friendly.

Multiple Stores with Common Backend

If you are wondering to lunch multiple stores without having to manage different backends, Magento is an ideal option for you. Magento allows you to build separate websites with a common backend or unified admin panel. So, you can give a different look and feel to each of your site as per the needs of your target audience.

Really Fast

75% of web visitors today expect a website to load within 2 seconds. If it is taking longer than that, users will simply close the tab and move to other sites. Every visitor that leaves without purchasing affects your overall conversion rate. Magento enables caching of pages easily, allowing your site to load fast. If your hosting is fast, Magento will retrieve data from massive databases within milliseconds while processing queries in no time and pleasing your impatient customers.

Magento also comes with advanced analytical and tracking tool which can be customized to meet your specific needs. It offers everything that will help you put together a fully-functional eCommerce website. However, you may need to hire Magento developer to turn your business dream into reality.

Hope this article will help you understand why Magento development is still considered as the best option for retailers in 2018.

Kathy Johnson

About the Author

Kathy Johnson
Joined: February 20th, 2017
Articles Posted: 10

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