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6 Web Design Tips to Reduce Shopping Cart Abandonment

Posted by gracethemes on January 23rd, 2018

After putting lots of effortson the offerings and sale events on your website, it is disheartening for you to face the customer abandon the shopping cart at the time of sale. It may happen that problem exists in your web design instead of your offerings.You can go for a digital agency WordPress theme for your WordPress website. To avoid more and more shopping cart abandonment, you can follow these web design tips:

Use Remarketing:
Remarketing is an essential and useful tool that can be utilized to reduce shopping cart abandonment. It is for sure that some customers will abandon their shopping cart, just go after them with your remarketing campaigns. If you are not remarketing to your prospects,then your business will not go for a long run. You can use Facebook remarketing for targeting your leads and can turn them into your customer.

Optimize page load time span
Longer page load times can irritate your customers and it is more likely that they leave your website without going to checkout option.So to avoid this,always make sure that checkout pages of your website should be loaded as fast as possible.According to Visual Website Optimizer, your shopping cart conversion rate can be down to 7% for every second delay of loading checkout pages.

All Upfront cost should be clearly visible
Generally, it happens that customer discover some hidden costs such as shipping cost, fees, surcharge etc. during checkout. This thing can frustrate the customer and trigger them to abandon the shopping cart.Your shipping charges and other upfront costs should be clearly visible in the product descriptions. Make sure your shipping charge should be minimal.Customers don’t want to pay shipping charges generally.Shipping charge can be the biggest reason to make them abandon the shopping cart.

Ensure proper exchange and money back guarantee
Uncertainty and improper assurance can be the greatest enemy of ecommerceretailers. Proper assurance for exchange and money back guarantee will definitely reduce the objections, a prospects might have, while buying the product from your website. As prospects could see the images only, they are not sure about the product as they could not feel, touch the product so there is a great hesitation while buying.Make sure that you give full assurance to your prospects for any exchange and money back guarantee, if they don’t like the product or services and it should be clearly visible on the first page of your ecommerce website.

Guest checkout option should be available
Some ecommerce websites ask for filling the forms during checkout to collect the data from the customer for later use. This may frustrate your prospects and can be reason for the shopping cart abandonment. According to a study, 14 % of customer abandon their shopping cart to avoid login
Process before checkout. Always make sure that you have guest option available at your ecommerce website so that customer can purchase from your website without going for time taking login process.

Some changes in your web design can ensure that your customer would not abandon the shopping cart in between without going for checkout. Make sure that your ecommerce website provide effortless shopping to your prospects and customers. If you are working on WordPress, you can use portfolio WordPress theme for your WordPress website.

Navigation between cart and store should be frictionless
Every prospects want that their shopping should have no friction.Just choose the items and go for payment, is the process, every prospect expect. No time taking login process, no loading time is the wish of the prospective customer. Just like offline store, your ecommerce website should provide frictionless navigation between cart and checkout.

Also See: Shopping Cart, Ecommerce Website, Cart Abandonment, Customer Abandon, Website, Shopping, Customer

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