Digital Marketing Vs Online Marketing

Posted by webigg02 in Business on January 25th, 2018

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

It may sound trivial, but knowing the difference can help you shape your overall marketing strategy.

It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term efforts that will yield results consistently or are you simply playing by ear with each of your outreach efforts?

The Umbrella Term: Digital Marketing

Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media.

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

•             Phone Apps

•             Podcasts & Radio

•             Electronic Billboards

•             TV

•             Online Marketing

One of the biggest advantages of digital marketing is the vast amount of data available to you regarding what is working and what is not; typically with most forms of digital marketing, a company can see exactly which pieces of their marketing plan are attracting attention and converting those viewers into consumers. Using this data, you can fine-tune your marketing plans to respond quickly to the ever-changing needs of consumers.

Online marketing is the one subset of the digital marketing realm as a whole and includes:

•             Websites

•             Social Media

•             Mobile Marketing

•             Content Marketing

This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.

While online marketing has indeed become a central focus, it’s vital for you to develop a marketing plan that includes more than just online marketing. You must reach customers across a wide array of platforms since it frequently requires more than one interaction with a business or product for a person to become a customer. A comprehensive marketing plan will reach customers both online and offline, utilizing both digital marketing and one of its subsets, online marketing.


Related Articles

Digital Marketing And Types Of Digital Marketing
In layman language, digital marketing is the marketing of services and products with the help of digital methods. People think that they know everything about digital marketing but when they get into details, they get to know that they only know some aspects of digital marketing while a major part of it is still not explored. There are various types of digit...

What Is Digital Marketing? A Guide to Marketing in Today's Dig
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?Digital Marketing DefinedDigital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social ...

Digital Marketing Company Bangalore & Digital Marketing Agency
http://www.desinelabs.com/digital-marketing-company-bangalore/

Also See: Digital Marketing, Online Marketing, Marketing Plan, Umbrella Term, Online, Marketing, Digital

Top Searches - Trending Searches - New Articles - Top Articles - Trending Articles - Featured Articles - Top Members

Link To Directory

Developed by Interfuse - Copyright 2010 - 2018 Uberant.com