Digitizing the consumer decision journey

Posted by Ankit on January 29th, 2018

The traditional approach to describing buying behaviour of the consumers involves four phases.

1. First contact: The consumer starts with a certain number of brands that he has become aware of through advertising or referrals from friends and acquaintances.
2. Selection: It reduces the number of brands by selecting and constraining certain characteristics of the product or potential brands.
3. Comparison: He weighs and compares.
4. Purchase: He chooses a brand and thus a product.

An engaging customer experience is more important to most consumers today than brand loyalty. New technologies such as chatbots or augmented reality are very popular with buyers in today’s world. For the brands, new technologies such as Artificial Intelligence offer ideal conditions to meet the increased expectations of consumers in the digital age. AI systems can help to process even complex data in no time at all the needs of the customer.Data-driven marketing approaches are on the rise. The buzzword "Big Data" (http://mistydots.com/contact/)is becoming more and more important in marketing. The surveyed marketers, on the whole, rate their own organization positively regarding the collection and use of data for marketing activities.The growing trust in data-driven marketing is also reflected in consumer behaviour along the consumer journey and in advertising impact research.The customer decision journey is particularly interesting in online marketing and digital channels, as it is possible to accurately map consumer behaviour using tracking technologies. The technology of customer analysis provides the concrete benefit of revealing all the contact points that arise through advertising.http://mistydots.com/

The digital transformation is no longer an option for B-to-B companies but is critical today to survive in the marketplace. There are prerequisite standards by customers and competitors, but also strategic opportunities. The challenge is the right fields of action for the respective company reality and then successfully put them into action.