When it comes to your company’s social media, there are certain rules you need to follow and certain guidelines you should maintain in order to ensure that your business doesn’t end up as the next social media mistake. In order to keep your social media site pleasant and working effectively, the following are social media writing mistakes that you can’t afford to make.
Mistake #1: Not Talking.
The purpose of social media is to verbalize your thoughts, ideas, and actions to your audience. It’s meant for you to share news and information with others. If you create a social media account (or a variety of accounts), it’s important that you talk.
Use social media as a way to post SOMETHING that your audience can enjoy. As a general rule, you should try to at least post once a week to keep your account appearing in the feeds of your fans and followers, but more is okay too.
Mistake #2: Using Poor Grammar and Spelling.
You need to remember that your social media content is an extension of your brand, and if there are constantly misspellings or grammatical errors, it’s going to cause your customers to feel as if you don’t care about how you’re represented.
Because of this lack of quality, your customers may assume that your products or services also lack quality, and this can harm your business. Consider establishing protocols that include a grammar check process and editing board.
Mistake #3: Not Posting Consistently.
Before you start writing posts for social media, it’s important that you take the time to determine what type of information you want to post and what type of tone you want to use. Are you going to be informative? Are you going to use humor?
Knowing this will ensure that your social content is portrayed the same way every time, and your fans and followers will come to recognize this. If you jump from one tone to the next, it will only confuse your fans and followers and will not benefit your overall brand.
Along with tone, you should also create a posting schedule. While you don’t have to post at the same time every day, you should try to make it a point to post the same amount of content every week. If you are quiet one day and then bombard your audience the next, it will only confuse them. But if your posts are consistent, it will start to add to your brand’s image.
Mistake #4: Being Inappropriate.
This seems obvious, but far too many companies have made this mistake and have led themselves down a difficult PR tunnel. When it comes to social media, you need to make sure that your posts are appropriate. Never use offensive language, never use social media to bash a competitor, and never use it to talk about any of your customers.
Always be courteous while on social media and remember that everything you say online is written in permanent marker. Even though they happened years ago, Kenneth Cole’s Cairo tweet is still remembered by many, proving that poor social media judgment does come with consequences.