Why Your Start-Up Business Needs an Animated Explainer Video

Posted by Aengus Ryan on January 30th, 2018

The world is turning out to be highly competitive and the notion that 'only the fittest of all survives' is proving itself in all walks of life. Thus both the small scale and large scale business companies strive to standout and create their own mark in their respective fields. Out of the many business promotional and marketing tools available, the animated explainer videos has boomed in popularity over the years for its proven efficiency in developing business. An animated explainer video is a marketing tool that explains the audience who you are, what you do and why they should buy your product or service in an interesting manner. Hence it is mandatory to know why your start-up business needs an animated explainer video.

Clarifies the objective of the organization
A good animated explainer video delivers a clear-cut idea of the objective of your product or service in an effective and interesting manner. It also owns the power of explaining complex ideas in a simpler way by entertaining and emotionally engaging the audience. Given the fact that the attention span of an average human is less than 5 minutes, opting for an explainer video to drive home the idea of your business to the audience is a wiser option than going for lengthy contexts.

Increases the conversion rate
Apart from engaging the audience to watch the whole video and nailing the concept of your business, a good explainer video should also convert the audience to real customers. A recent research has proven that company websites with embedded explainer video have witnessed an increase in the conversion rate from 20% to 60%. It is mandatory to have a clear call to action mentioned in the video to encourage the audience to connect with your company and avail your services.

Long Lasting Impact on the Audience
We, humans, tend to forget what we read and hear the passage of time, but what we see stays in our mind for a longer period. This is one of the key factors why explainer videos are in all the rage. Even if the person who watches the video doesn’t connect to you immediately, it leaves a strong impression on his mind. In future, if he requires any service related to your business, chances are that he would connect to you due to the explainer video he watched days or months back.

Brings life to your website
We all would agree that PowerPoints and text documents with an ocean of words are quite boring and do not help much in engaging the audience. But an animated explainer video with the right choice of words and animations, can bring so much fun and life to your site and can help in successfully engaging the audience. Explainer videos also help in decreasing the bounce rate of your website, which is nothing but the percentage of people that leave your website at a quick glance. This will, in turn, will elevate your rank in Google as the most visited site and increase the number of new visitors.

Thus creating an animated explainer video for your business will not only explain your complex ideas in a much simpler way but also promote your business from various aspects.

About The Author
Aengus Ryan, Graphic Designer, Pixelo Design

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.