Drones going mainstream - droneley.com

Posted by joev prude on February 3rd, 2018

So, you like drones? Have bought one recently and now a promoter of the new technology? Well guess what, they are well and truly being used by millions around the world and without a doubt becoming a mainstream/household items for users aged from 15 years all the way to 50 years of age. Having made the most significant leap from military and government usage to general consumer purposes they have been heading dramatically in the director of industries such as law enforcement, real estate, content creation and cinematography. In particular, Goldman Sachs highly regarded research division believe through data collected that drones will evolve into a 0 billion market by the year 2020.

In many ways, 2015 was the year of drones starting to become a mainstream item for consumers around the world. The same year that unmanned aerial systems become normalized to the point where you can buy them at your local convenience store. In United States, The Federal Aviation Administration noted that over 1.5 million consumer drones were sold in 2015 in the United States alone. And these drones will be purchased by all types of consumers for different reasons: children, photographers, builders, gadget enthusiasts and even your neighbour who is always making too much noise! But while we discuss this growth that is occurring you will find for every drone lover there is 2 more people who despise what they are used for and find them not just annoying, but an endangerment to personal safety and privacy. And as stated, since the mainstream growth of drones which has been heavily supported by technology enthusiasts and current drone owners, there has been a large amount of unanimous consent.

Before we talk about why people do like drones and what they stand for, it’s important to talk about why they don’t. One of the biggest reasons people do not like drones is simply the recklessness with which many drone users have acted while flying their drones around the general public. Since mainstream adoption there has been a number of internationally covered incidents such as a USA Military helicopter hitting a drone during flight (and the drone was in a restricted area) and another incident where a drone operator lost GPS connection to his drone and it fell from the sky hitting the windscreen of a vehicle on Sydney Harbour Bridge (once again, in a highly restricted flight path). This type of issues are caused by untrained, inattentive or grossly negligent drone operators who don’t realise the seriousness of operating a drone in the sky when there is general public below and even most important other aircrafts in the sky with most carrying passengers. The worries that drones cause non-supporters have created individuals such as ‘Drone Slayer’ who was arrested in Kentucky (USA) for shooting down a drone with a firearm from his backyard as it was crossing his property. This example of arrest involving a drone was dismissed as the judge completely understood he was protecting his right to privacy when he unloaded his shotgun at the drone in question.

But in saying all of this, drones are here to stay and they have a huge amount of positive impacts on industries and users around the world. As they say, disruption takes time and that is exactly what drones have been doing for the past 12-18 months for the mainstream market. Even at the breakneck speed of technology, major change shifts rarely happen overnight. It’s easy to pinpoint the mainstreaming of a technology from a single moment, a great example being the launch of Apple’s first iPhone. And what also happens in these moments is the short-term memory wipes away a lot of the preamble and ramp up issues that were being seen. Drones have all of this in their arsenal and are so very close to having that ‘iPhone Launch’ moment, that is if they haven’t already with the release of products such as the DJI Phantom.

Drones truly allow the user (and viewer of content created from drones) to see the world differently and if much of the current issues surrounding their usage through bad usage continues we will most definitely see established and enforced regulations put in place by governments and aviation authorities around the world. Another technology which will support the growth of drones and limit non-supporters will be geofencing which is the ability to set up no fly zones over airports, houses, buildings, large crowds and much more and cause drones that fly in these zones to become non-functional and safely come back to ground with no control being given to the drone operator in question (DJI and 3DR have already started rolling out geofencing technology which is being tested around the world). Hopefully many will start looking at the positive effect drones are having on the world, and with new legislation be given piece of mind that their privacy and safety at all times is intact as can be seen when driving vehicles on roads.

Right now, drones are very accessible from where you can purchase them to where you can use them. Photography and video will almost certainly be a main driver of a path towards mainstream acceptance and furthermore the pure fun of flying them around the sky. As price points continue to reduce the adoption will increase tenfold and we are very excited about this future being just around the corner.

It’s simple; you know a technology is going mainstream when individuals such as Martha Stewart proclaim on international news the love for her new Mavic drone.

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