Artificial Intelligence in E-commerce

Posted by ameliaabha on February 6th, 2018

Artificial intelligence (AI) is an innovative idea of information technology, that simulate the human intelligence processes by machines, like computer systems. It is different from hardware-driven and robotic automation, perform instead of automating manual tasks with frequent, high-volume, computerized tasks reliably and without fatigue. Today the AI in practically all areas of business. With the current status of the online market place, the e-commerce has become more saturated and competitive, it needs to be faster and smarter. Artificial intelligence technologies will help e-commerce companies with timely intelligence to help solve their business challenges. If using Artificial intelligence,they can identify who is most likely to buy their product or service.

AI comes in, and it is changing up the online market place in a big way.The new marketing place will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. If anyone want to customize their solutions and craft a sales message that reaches customers at the right time on the right platform, integrating Artificial intelligence into CRM may be the way to go. AI is completely changing the face of sales for the better by evolving the sales process intelligently. Many ecommerce business websites use AI based product recommendations engines to target and personalize which products are displayed to customers. A variety of machine learning algorithms have been developed by technology vendors that change the recommendations based on the channel a customer is shopping in.

In online platform, artificial intelligence can help retailers add personalized pages to their website and give recommendations to their visitors. This not only makes the buying experience but also increases the chances of generating more sales. In the future, we can predict that the Artificial intelligence will be used to create multi-layer data on every customer, according to their past and current buying behaviour, and almost the prediction of future behaviour. Also AI started making an impact on different industries such as marketing, finance, healthcare, etc.