Tips to Improve Your Business as a Real Estate Brokerage Firm in the Philippines

Posted by CLAIRISSA LAURETA on February 15th, 2018

Being successful as a real estate broker requires a lot of experience and know-how that is honed over the years. Certain skills—like customer relations and knowledge of laws and regulations—are also important in succeeding and thriving as an agent or a brokerage firm in a very competitive but lucrative market. Here are some tips on how to become successful as a real estate broker in the Philippines. 

1. Develop the ‘consultant’ mindset - Sales skills are key to making or closing deals because real estate is of course about selling a property. But sales pitches can sometimes turn buyers away. This is why it’s often better to be a consultant. Your goal shouldn’t just be to sell—you have to be genuine in your desire to help people find the right property and make the most of their real estate investments. This, of course, requires a lot of studying and knowing your market, so you can be credible and give yourself an edge over the competition. 

2. Think small but dream big – A common mistake for many who go into the real estate brokerage business is coming in and biting off more than they can chew. Of course, you have to dream big and look to the future, but it’s always prudent to start out small at first and slowly work your way up to bigger prospects and projects. This is also a great way to build up your business portfolio. It helps you gain valuable experience in the process, especially if you are a beginner. 

3. Make a plan and stick to it – Since the real estate business is a busy and exciting market, you want to hit the ground running. This is only possible if you have a good business plan in place. You can’t just go in blindly, guns blazing, and hope to hit the mark. A good plan coupled with strict execution can help you get focused and set realistic and achievable targets and hopefully, good results. 

4. Make a budget – Going into the real estate business full time means having enough funds to keep your business running long enough to actually turn a profit. This involves factoring in not only the costs of keeping the lights on but also your living expenses. You have to learn how to manage your cash. 

About the Author: 

This article is written by Kimberly Khia, working as an Executive Assistant at Housal Inc. Housal Inc. is a real estate brokerage firm based in West Bonifacio Global City, Taguig, Philippines. They offer brokerage services to investors, property owners, and even landlords who are willing to invest in the real estate sector in the Philippines. They are in partnership with some of the best real estate developers in the Philippines like Century Properties Group, Megaworld, Rockwell Land, Ayala Land, Ayala Land Premier, Robinsons Land, Federal Land, Avida Land, Alveo Land and DMCI.