5 digital marketing trends in 2018 ? presenting a smart insight

Posted by Jessica Beak on February 16th, 2018

People expect change as they enter the New Year. In 2018 also, like everything else, digital marketing trends are believed to change. New trends are making their way while the existing ones are taking a back seat to aid in more visibility. As brands are constantly in search for effective ways to remain visible to their customers and determine a wider reach, advanced technologies constitute the trend for more integrated experience.

Presenting here top digital marketing trends which are assumed to overtake businesses:

1. Customer centric activities and personalization

For a lucrative digital marketing initiative, it is crucial to think like a customer. It could involve creating a contact strategy to initiate a communication with customers and help them on their path to purchase. Personalized messaging and re-targeting can help achieve objectives.

Impersonalized ads and emails are becoming increasingly important. Personalized landing pages for every ad campaign can also be a great idea.

2. Going Live

Nowadays people are more inclined towards live streaming and expect quality in them. It is surprising to know that live advertisement views have more than 100% growth every year. Evert social media platform now has integrated live video feature. Professional live videos are the most exciting way to leave an impression on the audience. Therefore, digital marketing tactics with live advertisements is the best practice to adopt in 2018.

3. Virtual assistance through chat bots

Consumers expect instant communication and transaction when interacting with a brand. Chat bots are computer programs which are always ready to handle your users’ queries. So, by integrating a chat bot, you can provide 24*7 customer services to all your clients helping them to navigate your site, thus delivering better customer experience.

4. AR, VR

Mobile devices have become powerful than ever and apps integrate better with AR. The trend is persuading brands to use AR to enhance customer engagement. Pokémon Go, pioneered with this idea, became instantly famous, providing businesses an innovative marketing method. Hopefully, social platforms will be integrating this idea very soon.

5. A variety of content

Digital marketing has transformed which has changed the content strategy. It no longer promotes content in the form of articles or blog posts. Interactive content is the new strategy. Voice search, videos and interactive tutorials can be used to interact with consumers. Your digital marketing initiatives must be focused towards making content more interactive.

Now businesses must think differently to integrative a transformative program to their digital strategy if they intend to improve customer engagement as well as ROI.