4 Important SEO Metric to MeasurePosted by Emmanuel Adegboye on February 19th, 2018 What you don’t measure simply do not exist. As a leading SEO company in Nigeria, we have always helped our clients to focus on the best SEO strategy that can bring result. Every time, we start a new project, the first thing we do is educate our client on what the focus of the project is. 90% of the time, knowing what to measure is a difficult task for them so we run them through the whole process of what a successful SEO strategy is. Yet, at the end of the day, it is not what your strategy is, but what return on investment the client see. For a client to get a good return on investment, then you focus on the right KPI. To focus on the right KPI, you need to track the right metrics. So the question again is: What specific SEO metric should you measure? Before we share a list of SEO metrics worth sharing, it is important to note what a metric is. A metric is a fact or figure that is been measured. A metric forms part of a KPI normally referred to as a Key performance Indicator. Therefore an SEO metric is an important figure or fact that is been measured. However in an ever increasing data world where they are hundreds of data to measure, knowing exactly what metric to track is important to your success as an SEO and to the business at large.
Let’s dive in. Sales/Leads: The first and important SEO metric, we believe every business should track is sales or leads. This is because sales i.e. transactions for ecommerce business and leads for B2B business is the lifeline of any business. Bounce Rate: The second important SEO metrics to be measured is bounce rate. Bounce rate is a measure of the % of your website visitor that did not interact with your website and leave immediately without any further interaction with your website. Why is this metric important? Every website has a goal and the higher the percentage of people that leave your website without doing anything on it, the lower the expected conversion will be. Sessions Another metric that is important to measure is the % of SEO sessions. Sessions is the number of interaction a user has with your website. The higher the session, the greater the probability that they find your site interesting and will stick around New Users
Repeat business is good but what is better is getting new users to your website. The more the number of new users to your website, the higher the chances that you are going to get new business leads or sales depending on the type of site you run Conclusion: No matter what SEO metric you finally decide to track, it might have impact on the bottom-line which is increase in ROI Like it? Share it! |