Global Guarana Market is tremendously growing at a lucrative CAGR of 7.16% durin
Posted by MDFtrends on February 23rd, 2018
The Global Guarana Market was worth USD 3.75 billion in 2017 and estimated to be growing at a CAGR of 7.16%, to reach USD 5.3 billion by 2022. Guarana is a climber plant which belongs to the maple family and is native to Amazon basin and are widely found in Brazil. Guarana features clusters of large leaves, flowers, and its fruit colour ranges from red to brown.
Guarana is mainly used as a stimulant due to its high caffeine content. It is also used to treat various diseases such as diarrhoea, low blood pressure, cardiac problems, fever, headache, and joint pain among others. Furthermore, Guarana is also utilized as a flavouring ingredient in confectioneries and beverages. Guarana is used across a variety of applications such as confectionery products, energy drinks, fruit juice based drinks, dietary supplements and others which includes weight loss products.
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The driving factors of global Guarana market are rising awareness of health benefits linked with the consumption of guarana-infused products among people. Obesity and diabetes and are among major health issues across the globe. Consumers prefer the consumption of healthy beverages and food products in order to prevent these chronic ailments. However, strong competition from other super foods are likely to constrain the growth of global guarana market.
The global Guarana market is segmented based on form and application. By form, the global guarana market is segmented into liquid form and powdered form. The liquid form of guarana is expected to hold the largest share of the market due to soluble properties on beverage items and its easy convenience. In terms of application, the global guarana market can be divided into confectionery items and beverages. The beverage segment is expected to account for largest share of the guarana market share due to the growth in demand for different health drinks among consumers. Guarana finds its application in different soft drinks, non-carbonated drinks, carbonated drinks, energy drinks, and fruit juice drinks. Athletes consume energy drinks so as to improve their performance, and this is likely to drive the global guarana market during the forecast period.
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The Global Guarana market is divided based on geography into North America, Latin America, Asia-Pacific, Middle East and Africa and Europe. North America has the leading market for Guarana in the world, owing to rising awareness about the health benefits which can be obtained from the consumption of Guarana. North America region is followed by Asia Pacific and Latin America regions. Latin America region is expected to have the fastest growth rate during the forecast period owing to growing production in countries such as Brazil.
Some of the major players in the market are Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.
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