Secret Tips To Increase Sales On Your Ecommerce StorePosted by PayTabs on February 28th, 2018 An electronic payment gateway that you choose becomes extremely critical, when it comes to your eCommerce business venture. Sometimes it may put you in an awkward situation, when your customers are not able to buy smoothly from your website. Frustrated and exhausted, they leave your ecommerce store and go to your competitor’s website. This might happen because of many factors such as functionality issues in your website, poor user interface, or poor experience related to the payment gateway integration with your website.
Sometimes a payment gateway might not be integrated well with your website and at other times, the services offered by it might not be up to the mark.
Even a small period of lapse or delay might have a big impact on the E-Commerce transactions being conducted on your web store. You may lose many customers in the process, not to mention the loss of reputation associated with such an experience.
You must realize that a payment gateway is a sensitive and critical factor and if you're not able to properly and quickly receive payments from your customers, it quickly translates into the loss of business along with future customers.
If your customer feels that he faces difficulty in making payment on your website, they will not be interested in buying from you in future. It especially holds true in this fast paced world, where buyers are quite impulsive and impatient and your competition might be offering better products and services.
In order to survive in today’s market, eCommerce store owners must make sure that their payment gateway is functioning properly. Payment gateway service providers have a responsibility of offering the best services to enable their clients’ customers to make payments through their credit cards and debit cards smoothly and securely.
It will increase their faith in your brand. Your customers must be sure that their financial information is safe and secure on your ecommerce store. For that your payment gateway provider should use standard encryption technology.
According to top business consultants across the world, customer satisfaction is extremely important to run a business successfully. This is even more prominent in case of online and e-commerce businesses, where competition is heating up in the market.
Let's not forget that overall customer service includes user experience as well. If a user faces a problem in making payment on your web store, he would be annoyed. For example, issues like “operation timed out” and having to perform too many clicks to complete the payment can turn out to be disastrous.
As a thumb rule, you should not avail the services of an Online Payment Gateway Services provider who doesn’t have a good reputation, regardless of the discounts they might be offering. Make sure their clients don’t have any complaints when it comes to customer service and problem resolution.
Customer services offered by the Best Online Payment Gateway also include ensuring how well it is integrated with your website. If you avail the services of an unprofessional payment gateway service provider, you may encounter several issues. Problems you may face can range from improper integration with your website to frequent downtime and faulty applications.
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