Content writing for web developmentPosted by iva on March 2nd, 2018 When we’re writing web content, we have to keep many things in our mind. At first, always start with keyword research for SEO. Keyword stuffing is the next thing.Although SEO should always be a focal point, if we stuff keywords into our copy we’ll negatively impact the readability of our content, its known as the conversion rate and how well it ranks in the SERPs. If we stuff keywords into our copy, readers will bounce off the page and search engines will slap us down. Always hyperlink to our sources is the main thing to be done. When it comes to analyzing the keywords and traffic data of any website, it’s really easy to get lost in the analytics. This is especially true when it comes to certain SEO tools out there that either bombard us with data. Alternatively, there are other tools that don’t show us the raw data at all: instead, they break everything down into their own proprietary system. All of the big analytics include what keywords we’re ranking for, how many backlinks we have, what our competition looks like, and what the total ad value of your keywords amounts to etc. Our content writing should always offer value to the reader in terms of insightful ideas and actionable tips. But if we really want our site to earn repeat traffic and rise in search engine rankings, develop the accurate content. Having excellent copy on our website is one of the easiest ways to grab the attention of new visitors and keep them coming back. For more
Like it? Share it! More by this author |